Solar Bat extends FLW Outdoors sponsorship

MINNEAPOLIS - Solar Bat, a maker of polarized sunglasses designed specifically for anglers, will expand its sponsorship of FLW Outdoors to include the new Wal-Mart FLW Kingfish Tour and Wal-Mart FLW Redfish Series, FLW said in a release yesterday.

“Our sponsorship with FLW Outdoors has helped us market our high-performance eye protection to serious anglers,” said Solar Bat founder Dr. Gary Nesty. “When FLW Outdoors announced it would be adding saltwater trails, we immediately realized the potential to reach a new segment of the angling audience.”

As an FLW Outdoors sponsor, Solar Bat will be featured in a variety of media formats, most notably the “FLW Outdoors” television program on Fox Sports Net.

“Solar Bat is a loyal partner and a natural fit to sponsor all of our tournaments,” said Irwin L. Jacobs, chairman of FLW Outdoors. “Their products are specifically designed for active outdoorsmen and many anglers on our tours use them on a daily basis. I can't think of a better way to reach their target audience.”

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