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NEW YORK, N.Y. – As of its November issue, Yachting magazine has undergone a complete editorial redesign, the culmination of nearly a year of gradual stylistic and design changes, Time4 Media reported in a recent statement..
The November issue has been unveiled formally at the Fort Lauderdale International Boat Show, which comes to a close today.
The first stages of the redesign began in early 2004, following the hire of magazine and boating industry veteran Peter Janssen to the post of editorial director, the publishing firm reported. Immediate changes included a larger trim size, heavier paper stock and a considerable increase in editorial pages. The launch of the redesigned magazine followed nearly a year of collaboration between Janssen and his editorial team, Art Director Dave Pollard, and Vancouver-based magazine designer Tom Brown.
"The new Yachting hits the sweet spot for boating enthusiasts and luxury marketers alike," said John Young, publisher of Yachting. "Our readers will find the best coverage of the boats and the unique, pleasure-driven lifestyle that has been the hallmark of the sport and of this magazine for over a century-and our advertisers will have more opportunities in an incredible vehicle for reaching them."
In addition to a cleaner, sharper design and layout as well as an increased focus on photography, other additions have been made, according to Time4 Media:
At 336 pages, the November Yachting is the magazine's largest issue in its third consecutive year of record revenue growth. Yachting is projected to close 2004 with an 11.6-percent increase in advertising revenue.
Yachting, Motor Boating and Salt Water Sportsman are published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX).
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