SeaStar Solutions acquires SELOC Publishing Company

SeaStar Solutions announced its acquisition of SELOC Publishing Company, a Pennsylvania-based publisher of marine engine service manuals, including SELOC Online, SELOC Pro and Counterman online parts database services.

“Adding SELOC to SeaStar Solutions’s portfolio of businesses makes perfect sense. It enhances our SONAR online parts application resource system and allows us to provide our customers with an even more complete parts look-up and supply solution,” said Tom Douglass, vice president of sales and marketing for SeaStar Solutions. “In fact, it goes one step further by allowing us to provide the installation instructions to make the entire job as easy as lookup, order and install.”

DIY boat owners, dealers and their service technicians have relied on SELOC manuals for more than 40 years. The how-to manuals not only include detailed exploded-view drawings, photos and illustrations, but also provide instructions that carefully guide the reader through everything from regular maintenance procedures to complex engine repairs. SELOC provides manuals for marine engines, including 2- and 4-cycle outboards, sterndrives, diesel engines and personal watercraft.

SELOC Publishing will continue to operate independently for the foreseeable future, as SeaStar Solutions works to integrate the SELOC database and info services into its Sierra Online Application Resource system. Present SELOC subscribers will continue with their programs without interruption or intrusion.

For more information on SeaStar Solutions and its range of OEM and aftermarket marine products, visit

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