Norfolk, Va. – YachtWorld has announced the appointment of three new sales and marketing team members at its headquarters in Norfolk, Va. This further strengthens its ability to support its customers’ growth and market accessibility around the world.
Experienced marine professional John Souch will add director of sales for YachtWorld to his expanding role at Dominion Marine Media (DMM). His success across the company’s multiple brands and past experience as sales manager in the largest U.S. market of South Florida make his appointment an important step in building even stronger customer relationships and driving further awareness of the YachtWorld brand to new and existing boat buyers. Souch will lead a team of regional sales managers working to drive customers’ market penetration, awareness and sales.
Katy Judge joins the YachtWorld team as brand manager. She will be responsible for building awareness of the brand internationally and growing the web portal’s international reach, giving customers even more access to new and developing markets. Judge will manage brand strategy for YachtWorld and provide marketing-driven sales support across the U.S. and Europe.
Judge’s experience in the boating industry includes brand management for BoatTrader, where she was instrumental in the website redesign, new product rollouts and launching customer education initiatives. Judge has managed marketing efforts that increase brand awareness and consumer engagement, a primary focus for YachtWorld. Judge will report to Vice President of Marketing Courtney Chalmers.
Providing support to Judge will be Sandra Hungate in her new appointment as marketing coordinator. Having recently moved to the U.S. from Germany and being trilingual, Hungate will play an integral part in meeting the needs of customers and expanding the brand’s accessibility to new and existing markets.
Hungate will be responsible for planning and executing the YachtWorld marketing plan and ensuring that the brand is communicated effectively to brokers, OEMs and consumers. She has a wealth of international marketing experience in the luxury automobile sector and has worked closely with brands including Mercedes-Benz.
“This is a significant new team for YachtWorld, demonstrating our commitment to expanding our reach in the marine sector across the U.S. and Europe,” said Ian Atkins, president of DMM. “With a track record of building and developing customer relationships and driving sales, John, Kathy and Sandra bring a wealth of valuable expertise to our business. The YachtWorld team can now better enable customers to take advantage of the sustained growth we are seeing in the marine industry globally.”
For further information, please contact Ian Payne or Mel Bradley at +44 (0) 1425 472 330 or DMM@mckennatownsend.com.