MasterCraft announces partnership with Action Wake Park

Vonore, Tenn. – MasterCraft Boat Company announces its partnering with Action Wake Park, Michigan’s newest action sports complex. Action Wake Park, a full-service cable water sports park that will be opening the summer of 2015, is the brainchild of Boating Industry Top 100 dealer Action Water Sports.

Action Wake Park will have the first cable system in Michigan to tow wakeboarders and waterskiers around a custom engineered lake.

“We’ve been watching cable parks grow over the last five years and see them as another great opportunity to spend time on the water with friends and families,” said Jerry Brouwer, president of Action Water Sports. “It matches our goals at AWS of ‘Bringing Families Together’ and we’re excited to be able to offer this new form of recreation to the community.”

While MasterCraft’s main business is promoting and selling towboats, it fully supports the growth in cable park recreation. MasterCraft currently backs a handful of cable systems, including KC Watersports and The Boarding School.

“MasterCraft has known of AWS’s plans to create a cable water sports park and has always had interest in partnering with them,” says Jay Povlin, MasterCraft vice president of sales and marketing. “We are aware the cost of getting into water sports can be quite high, so the thought of allowing people to ‘rent’ the sport in the short term and get hooked for the long term can only be good for those of us in the water sports industry.”

The park will reduce the cost to get into wakeboarding and waterskiing and will operate similar to a downhill ski resort, where guests can rent gear and pay for a cable pass by the hour or by the day.

The project will begin excavation later this spring and will be located near the current Action Water Sports dealership in Hudsonville, Michigan. The project is expected to be completed and open for business this summer.

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