Nautic Global Group signs on as MDCE sponsor

MAPLE GROVE, Minn. — Nautic Global Group has signed on as a “Powered by” sponsor for the 2010 Marine Dealer Conference and Expo. The conference, hosted by Boating Industry magazine, the Marine Retailers Association of America and the marine industry’s leading suppliers, takes place Nov. 14-17 at the Rosen Plaza Hotel and Orange County Convention Center in Orlando, Fla.
“At Nautic Global Group, our dealer partners are integral to everything we do,” says Steve Tadd, director of marketing for Nautic Global Group. “The chance to support this conference, which is so geared toward the needs of today’s dealers, was an opportunity we didn’t want to pass up.”
Last year’s MDCE, which took place at Disney’s Coronado Spring Resort in Orlando, attracted 743 total attendees, an increase of 199 percent over 2008. Of those who attended, 439 were dealership personnel, an increase of 122 percent over 2008, and 228 individual dealerships were represented. In addition, 75 companies exhibited during the show, filling 58,000 square feet of exhibit space, which also represented a substantial increase over 2008.
This year’s event, MDCE 3.0: New Decade, New Market, New Strategies, will once again feature a first-class educational lineup, including three concurrent tracks and more than 20 total educational sessions all designed based on feedback generated through a survey of marine dealers. The exhibit hall at the Orange County Convention Center, a five-minute walk from the host hotel, offers 106,272 square feet of space.
“We’re excited to add Nautic Global Group to our list of ‘Powered By’ sponsors,” says Matt Gruhn, publisher of Boating Industry. “The dealer-manufacturer relationship is really key to the success of our industry, and it’s a pleasure provide this avenue for one of the largest builders in the industry to support the dealer body at such an incredible level.”
With products including Rinker Express Cruisers and Sportboats, Hurricane Deckboats, Godfrey Pontoon Boats and Polar Kraft Aluminum Fishing Boats, Nautic Global Group is one of the largest boat manufacturers in the United States.
The Marine Dealer Conference & Expo is the Marine Retailers Association of America’s annual conference. It focuses on dealer education in areas such as Sales & Marketing, Service, and this year adds a third track geared toward dealer principals titled “Powering Profits.” Through a five-year agreement signed in 2009, the MDCE is co-produced by the MRAA and Boating Industry magazine. The partnership began in 2008 when Boating Industry provided marketing support and content creation services to the MRAA in addition to helping re-brand the event. That year dealer attendance doubled, and in 2009, aided by a move to Orlando, Fla., the partnership lead to a 200-percent increase in total attendance and exponential growth in exhibit space sold. For more information and to register for the event, go to boatingindustry.com/mdce.

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