FORT LAUDERDALE, Fla. – UK boat builder Fairline Boats plc has made its merchandise collection available for purchase online at its international Web site at www.fairline.com, the company said this morning.
The new e-shop ‘Collection,’ launched on March 1, was designed to meet what the company described as an “ever-increasing demand.” The online addition is based on owner and dealer feedback, according to the release.
The new e-shop is also personalized, so that when a customer signs up to the ‘Collection’ they are sent an individual welcome e-mail, detailing what Fairline can offer.
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