Brunswick Reports Record Engine Share and Retail Sales Growth

Sharing the news with the industry at the West Palm Beach Boat Show, Brunswick Corporation announced two standout achievements: Mercury Marine’s continued growth in outboard share and retail sales growth for the company’s premium boat brands.

Mercury Marine captured a record-setting 70% outboard engine share at the show, the company reported, an increase of five percentage points vs. the 2025 show.

Meanwhile, Brunswick’s premium boat brands, Boston Whaler and Sea Ray, also delivered a strong performance, with increased unit sales amplified by an increasing shift towards larger, more premium boats resulting in a 40% year-over-year revenue increase.

“Our success in West Palm Beach reflects continued strong demand for our premium boat brands and Mercury’s industry-leading range of high-horsepower outboards,” said Dave Foulkes, Brunswick Corporation CEO, in a news release. “We also saw increasing excitement about the capabilities of Simrad’s AutoCaptain autonomous boating system and we are working on a range of OEM applications.”