Tag Archives: Generation X

40 Under 40

40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this year’s 40 Under 40 shows there is reason to be optimistic. These individuals touch all aspects of the industry, from associations to manufacturing to dealers to marinas and more. But they all have one thing in common – they stand ...

Read More »

Social media: Not just for reaching Millennials

If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in The New York Times shared data from a recent Nielsen report that shows Americans from 18 to 34 are less obsessed with social media than adults 35 to 49. While Millennials spend an average of 6 hours 19 minutes per ...

Read More »