Home » Tag Archives: blog

Tag Archives: blog

Target online prospects based on behavior

Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and specific, allowing you to pinpoint audiences that are likely to be in the market for your products. However, online users don’t stay on a search engine forever. It is just the first step they take before visiting the website they ...

Read More »

Make your website your No. 1 salesperson

We don’t think we need to convince dealers that a great dealership website is important. As we near the end of 2018, most people realize how much of an impact a website has on the success of a business. The majority of online shoppers will visit your dealership online before they ever step foot in your store. So, the question ...

Read More »

Outdoor recreation is driving the U.S. economy

As we move into the autumn months, many are looking back fondly on time spent this summer enjoying America’s great outdoors. Whether a family vacation to one of America’s majestic national parks or an afternoon enjoyed with friends on one of our country’s countless waterways, the memories made will be everlasting. And, in the process, many played an important role ...

Read More »

Get personal with marketing automation

In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead of going out to a restaurant. It would appear that things are going in an increasingly impersonal direction - however, people seem to be craving a personal touch more than ever in their brand experiences. Customers have so many options ...

Read More »

Providing superior customer service on social media

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

Read More »

The missing moment in the buying journey

Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...

Read More »

Hitting the target with social media ads

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

Read More »

The giving season: Good for your community and your team

Another holiday season is upon us and already well underway. While rushing around doing my last minute gift shopping, I had to take a moment to slow down and remind myself that this is truly the giving season. It’s not about what fancy new thingamabob you get from your grandma, or how much you found that doohickey on sale for. ...

Read More »

One year of blogging: What do you think?

If you take a look at this blog's archives, you'll notice that they go back to March 2009. Specifically, our first post -- in which Matt wrote about "Going Girly" -- was published on March 27, 2009. That means tomorrow the blog turns 1. When Boating Industry Insider debuted, our staff had a lot of experience covering the marine industry ...

Read More »