NorthCoast Boats signs Reed Yacht Sales as exclusive Great Lakes dealer

NorthCoast Boats announced that it’s expanding its authorized dealer network by adding Reed Yacht Sales and its Great Lakes locations. Reed Yacht Sales currently has three locations: Grand Haven and LaSalle, Mich., and Racine, Wis.

“As we enter into the Great Lakes market we are excited about Reed Yacht Sales successful track record of providing excellent sales and customer service. The Great Lakes are very important to us as our market segment remains strong, indicating continued growth ahead,” NorthCoast Head of Operations Cesar DaPonte said. “Our production floor is primed, our workforce grows weekly, and we are conservatively operating at thirty percent of capacity. Consumers from all across the country continually reinforce the need for NorthCoast Boats rugged, versatile, no fluff, fishing focused performance. In response, our Dealer network continues to increase retail sold unit gains, year over year, and our inventory on the ground is fresh, allowing us to develop new product while remaining focused on building the best fishing boats available.” 

Reed Yacht Sales will debut NorthCoast Boats at the 2019 Grand Rapids Boat Show and simultaneously at the 2019 Detroit Boat Show. Scheduled for display at Grand Rapids Boat Show will be the NorthCoast 235 Cabin. The Detroit Boat Show is scheduled to display the NorthCoast 215 Cabin.

“We are excited by the NorthCoast Boats lineup and by the opportunity to show you these truly wonderful boats, perfect for the Great Lakes boater,” Reed Yacht Sales owner Brent Reed said.

“Our growing Dealer network is supported by NorthCoast Boats designers and craftsmen who deeply understand the importance of their work. Reed Yacht Sales aligns beautifully with our passion for family, fishing, and the boating lifestyle,” NorthCoast Director of Sales and Marketing Gregg Weatherby said. “With the Northeast and Mid-Atlantic regions operational we can confidently expand distribution into the Great Lakes with new and existing models.”

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