SARASOTA, Fla. – Chris-Craft announced a new venture with a line of retro-modern lifestyle bikes. In partnership with design, development and manufacturing company, PTX Performance Products Inc. – a deal brokered by IMG, Chris-Craft's global licensing agent – the release of this exclusive line of bicycles will extend Chris-Craft's reach from the water to land.
"When we were offered the opportunity to collaborate with Chris-Craft, our team was elated," said Ryan Landen, president and owner of PTX Performance Products. "We have built our reputation in the performance products space by designing, developing, and manufacturing high-quality lifestyle bikes and other products. Now, with this partnership, we are being afforded the opportunity to combine our product experience and industry knowledge with this exquisite Chris-Craft style aesthetic and appeal.”
The historic Chris-Craft branding will be integrated into the luxury-lifestyle bikes, including the iconic wood and chrome, the nautical stylings and the vintage aesthetic for which the brand is known.
"The unparalleled beauty of Chris-Craft's heritage brand combined with PTX Performance Products, high-quality design take the luxury-lifestyle bike industry to new heights," said Chris-Craft Chairman Stephen Julius.