Weekly 5: Ferretti Group mourns Carlo Riva
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com.
1. Ferretti Group mourns Carlo Riva
Yachting legend Carlo Riva died Monday, Ferretti Group reported.
“The Riva shipyards, the Ferretti Group and the entire world of yachting are grieving over the loss of an unrivalled creator of boats, a master of style and elegance. An extraordinary man who turned his family name into a legend and a brand into a synonym of yachting itself,” the company said in a statement.
2. Attendance flat at Northwest Sportshow
The shortened Progressive Insurance Northwest Sportshow ended March 26 with attendance at 31,270 for four days, which is nearly flat with 2016’s five-day attendance of 31,493, NMMA reported.
3. Packaging Corp. new owner of Brunswick HQ
Packaging Corp. of America has purchased Brunswick’s Lake Forest, Ill., headquarters building as the company prepares to move to nearby Mettawa, Ill.
Packaging Corp. last month paid $7.5 million for the building, according to Crain’s Chicago Business.
4. BoatUS warns of fake Coast Guard notices
Boat Owners Association of The United States Consumer Protection Department is advising boaters with vessels having a US Coast Guard Certificate of Documentation to be wary of any letter arriving by U.S. mail offering renewal. An increasing number of BoatUS members have complained that these letters direct them to websites that may be mistaken for the actual US Coast Guard Vessel Documentation Center located in Falling Waters, West Virginia, and appear to show a significant increase in the annual fee to renew US Coast Guard documentation, the group said.
BoatUS advises that while the USCG does send official annual renewal notices by US mail, other notices being received by members are not from the USCG but rather third-party companies whose name or return addresses may appear similar to that of the official USCG Vessel Documentation Center.
5. How to use Facebook Live 360 video for marketing
Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels, writes Social Media Examiner in this article.
