Boat sales growth slows significantly in July bellwether report

Boat sales slowed across all categories in July, according to the latest Info-Link Bellwether report.

The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment and time of year).

While sales are still up for the previous 12 months, the rate of growth was much lower than the 12 months ending in June. Overall, sales were up about 7 percent in on a rolling 12-month basis through July, compared to almost 10 percent last month.

The ski boat segment showed the strongest results in July, with sales up about 15 percent for the 12-month period, down only slightly from June’s report.

PWC sales, which were up by more than 15 percent in the previous report, were up just more than 10 percent for the 12 months ending in July. The sportfish segment was up about 8 percent for the 12 months ending in July, compared with about 10 percent growth for the period ending in June.

Outboard sales were up about 7 percent, compared with nearly 10 percent growth in June’s report. Sterndrive/jet sales, which were up about 7 percent in the June report, dropped below 5 percent growth for the 12 months ending in July.

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