The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com.
1. Industry delivers comments on ethanol standards
Industry groups submitted thousands of comments from the industry, speaking out against increased ethanol levels as part of the Renewable Fuel Standard.
BoatUS delivered more than 24,000 comments on the RFS from its boater members. Boating United also submitted thousands of comments from industry stakeholders, while NMMA and other industry associations also shared their input.
2. Key Biscayne Mayor: Miami has no plan for Miami Marine Stadium
A crowdfunding campaign to help fund restoration of Miami Marine Stadium is a “small step,” but highlights the fact that there are still no plans for the restoration, Key Biscyane Mayor Mayra Peña Lindsay wrote in the Miami Herald.
“The truth is that despite the fanfare, no plans for restoration have been formalized and no funds have been allocated. At the same time, the city continues to support special events like the Miami International Boat Show, which cost taxpayers more than $14 million and left them with little more than a concrete parking lot.
“The Miami-Dade community is tired of false starts and broken promises, and deserves a prudent approach to restoration and revitalization of this historic property. It also deserves city leadership that will prioritize public access over private commercialization — something that has not been addressed or discussed in their plans for the Marine Stadium & Park, despite promises made.”
3. Discover Boating offers Instagram advice
There are few, if any, companies doing a better job with social media in the boating industry than Discover Boating.
Discover Boating continues its Social Media 101 series, which last month featured Facebook, continues with its first installment on Instagram.
4. Consumer sentiment drops
Initial July consumer sentiment dropped to 89.5 from June’s final reading of 93.5, the University of Michigan reported.
The decline was mostly due to increased concerns from high-income households, said Surveys of Consumers Chief Economist Richard Curtin.
5. Email marketing basics for small business
Email marketing can still be a great way to reach potential customers and keep in touch with past ones. The Small Business Administration offers tips on the basics of marketing your company through email.