Census report shows increased diversity, aging white population
The latest report from the U.S. Census Bureau shows the increased importance of reaching out to a wide audience of new markets if we’re going to continue to grow boating.
We’ve written about this previously (most notably, in our April cover story), but today’s report on the U.S. population, which highlights the changes from 2010 to 2014, demonstrates the country is continuing to become more diverse as the Baby Boom generation ages.
“In a sense, 2015 marks the demographic passing of the baby boom generation, and it will continue to be an ever smaller part of the total U.S. population until it disappears altogether later this century,” C. Matthew Snipp, a sociology professor at Stanford University, told the Washington Post.
The Millennials, who will pass the Baby Boomers as the largest generation this year, are the most diverse generation ever.
Other key takeaways from today’s report:
- The non-white population was 37.9 percent of the U.S. population in 2014, up from 32.9 percent a decade ago
- 50.2 percent of children under 5 are non-white, the first time that number has been more than 50 percent
- The white population has an average age of 43, the highest ever
- The under-20 population is 52.2 percent white. Thirteen states have a “majority minority” under-20 population, up from five in 2000
- China is now the top source of immigrants to the U.S., passing Mexico
- 95 percent of the country’s population growth in 2014 came from minorities
