The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Key Biscayne presses forward with boat show opposition
After failing to come to any agreements last week in their first round of meetings, the village of Key Biscayne is continuing its efforts to block the Miami International Boat Show from its new home.
According to the Miami Herald, “it appears that only a smaller boat show and some kind of guarantee that Miami will limit events on the stadium grounds can stave off litigation.”
“Nobody wants to kill the boat show. We just propose there are better sites,” Key Biscayne Mayor Mayra Peña Lindsay told the paper. “It might not be what they want, but they’re coming here asking for $16 million in taxpayer dollars, using public parkland, precious waterfront land, in an environmentally sensitive basin. And they don’t see anything wrong with it?”
A smaller show, or moving to another location, are not viable options for the show, organizers said.
2. Fort Lauderdale show launches rebranding effort
The Fort Lauderdale International Boat Show has hired a new marketing firm to develop a new brand image.
The new campaign will feature a new website and new logo and place greater emphasis on the show’s Fort Lauderdale location.
3. Boat tax cuts draw negative attention
With many states up and down the East Coast looking to cut taxes for boat owners on purchases and repairs, the efforts are getting some negative attention. The cuts are being criticized for being a “tax break for yacht owners” as in this Washington Post article.
4. Coast Guard explains how it spends its boating safety money
The U.S. Coast Guard gets $5.5 million to spend on boating safety from the Sport Fish Restoration & Boating Trust Fund. Last week, the agency reported how it was spending some of that money.
5. 7 habits of engaging Facebook content creators
The best way to grow your social media audience? Create engaging content – and here are seven tips from MarketingProfs on focusing on your fans needs first to be successful.