Tag Archives: YouTube

Most-watched BoatUS videos of 2020

BoatUS most popular boating videos

Want to know what videos boaters watched most this year on the @BoatUS YouTube channel? Check out the 2020 Top 10 list.  Learning how to trim a powerboat is a skill that many vessel operators want to know more about, and BoatUS video viewership numbers back that up: “How to Trim Your Boat” was the No. 1 most-watched BoatUS video ...

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Winning with YouTube video ads: What you need to know

By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the best tools for those early stages in the educational spectrum of a boat buyer.  Now, what if you could show your video ad to those people watching videos that are likely in boat shopping mode? With more and more people ...

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Digital remains preferred marketing platform

Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry. For the fifth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers, and others in January about how they marketed in 2017 and ...

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Google’s game changer in online ad campaigns

Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to tell when consumers who clicked on an ad in search results made a credit or debit card purchase at a corresponding physical store. This helps advertisers better track the success of online campaigns. Google achieves this by working with credit ...

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