Tag Archives: Yamaha

Yamaha creates Marine Connected Division, expands facilities in Georgia and Alabama

Yamaha Marine logo

Yamaha announced the creation of a Marine Connected Division to incorporate its connected business model into Yamaha Marine’s business units. The company also revealed plans for a new Marine Innovation Center in Kennesaw, Georgia, and a substantial expansion of its testing facility in Bridgeport, Alabama. Yamaha’s statements at the Miami International Boat Show follow its acquisition last December of Siren ...

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Yamaha Marine expands family to increase technology

By Adam Quandt The world of technology moves fast. Despite playing some catch-up in some aspects of technology due to the harsh operating environment, the same sentiment rings true for technology in the marine space. Even down to the partnerships in play in the marine technology sector, things move increasingly fast. In March of 2021, Boating Industry reported on a ...

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Yamaha Motor Finance names new president, CEO

Yamaha Motor Co., Ltd. (YMC), has announced that Craig Hewitt, Chief Operating Officer of YMFUS, will be promoted to President and CEO effective February 1, 2022. Hewitt joined Yamaha in 2020 to support the company’s continued growth in the Powersports and Marine segments. Prior to joining Yamaha, he served as CEO of Carfinance.com, a direct-to-consumer auto finance platform dedicated to ...

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Yamaha Rightwaters program recycles 10k pounds of plastic

The Yamaha Rightwaters plastics recycling program returned more than 10,000 pounds of Polyethylene and Polypropylene sheet plastics back to base materials during 2021, proving a pilot concept the sustainability initiative hopes to expand in 2022. Yamaha Rightwaters announced the program in August and continues to work with Nexus of Atlanta, Georgia and Tommy Nobis Enterprises of Marietta, Georgia, to develop a larger ...

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Yamaha Motor USA appoints new president, CEO

Yamaha Motor Corp., USA (YMUS), has announced Mike Chrzanowski has been appointed President and CEO, replacing Kazuhiro Kuwata, who served as President of YMUS since 2018. Most recently serving as Senior Vice President of the YMUS Demand Chain Division, Chrzanowski’s strong background in manufacturing, his close relationships with each Yamaha product group, and his focus on customer value has positioned ...

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Yamaha to purchase Siren Marine

Yamaha Marine logo

Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha expects to complete the purchase before the end of the year. The announcement follows Yamaha’s minority investment in Siren last March and underscores the company’s commitment to deliver connected products ...

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Bennington, Yamaha donate outboards to marine training program

Bennington Marine this month donated a T50 outboard and an F200 outboard to Impact Institute, a Yamaha Marine Technical School Partner (TSP) in Kendallville, Indiana. Yamaha matched the donation with a 4.2-liter F300 V6 outboard. Students will use the motors and a certified Yamaha curriculum to gain a comprehensive understanding of the brand’s outboard power systems and add value to ...

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Excitement continues to build for Boating Industry ELEVATE 2021 in Atlanta

Elliot Eisenberg at ELEVATE

Now that we are growing more accustomed to getting out and gathering as an industry again, top boating industry visionaries and emerging leaders are gearing up for the 2021 ELEVATE SUMMIT, November 8-10 in downtown Atlanta at the Hyatt Regency. The conference features a mix of highly targeted, executive level presentations and panels, coupled with intimate networking mixers. “First and foremost, ...

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Pandemic +1: Where are we now?

By David Gee and Adam Quandt Global pandemic. Do you remember when you first heard those words? When dealerships closed their doors and production lines shut down did memories of ’07 and ’08 come flooding back like a bad dream? Did you wonder where this was all headed? Well, we may still be wondering that today, but at least the ...

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Yamaha Rightwaters launches plastic recycling program

Working in conjunction with Nexus Fuels of Atlanta, Ga., and Tommy Nobis Enterprises, of Marietta, Ga., Yamaha Rightwaters aims to return 10,000 pounds of Polyethylene and Polypropylene sheet plastics back into their base materials before the end of the calendar year. It will serve as a proof of concept for an envisioned national program intended to reduce plastic waste in ...

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