Tag Archives: Yamaha Marine

2021 Boating Industry Bold Moves

By Adam Quandt Each year, Boating Industry’s Movers & Shakers program brings a stack of quality nominations to the editors’ desks. While we’ve already highlighted this year’s Mover & Shaker of the Year and finalists, there are certainly more industry leaders worthy of recognition for 2021. The six following industry members exemplify what it means to be a leader — ...

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Yamaha HARMO System advances electric outboard design

Yamaha Marine HARMO electric outboard

Yamaha Marine says their new HARMO is a complete electric boat control system that combines advanced propulsion technology, environmental awareness, future vision and proven joystick control to provide high thrust and maneuverability. “HARMO is the perfect system for horsepower or internal-combustion restricted waterways,” said Ben Speciale, President, Yamaha Marine U.S. Business Unit. “Ultimately, it is up to our boat builder ...

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Yamaha Rightwaters launches plastic recycling program

Working in conjunction with Nexus Fuels of Atlanta, Ga., and Tommy Nobis Enterprises, of Marietta, Ga., Yamaha Rightwaters aims to return 10,000 pounds of Polyethylene and Polypropylene sheet plastics back into their base materials before the end of the calendar year. It will serve as a proof of concept for an envisioned national program intended to reduce plastic waste in ...

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New Yamaha propeller facility hits full capacity

The new Yamaha Marine Precision Propeller (YPPI) facility in Greenfield, Ind. reached full production capacity this July. The advanced casting facility and foundry uses state-of-the-art robotics to significantly reduce lead times and increase production by more than 67 percent, allowing YPPI to deliver more than 100,000 propellers to customers annually. “It’s great to finally be firing on all cylinders in ...

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Industry teams up to support service techs

As the marine industry continues to enjoy unprecedented growth, the demand for technicians at both dealerships and service yards continues to reach critical shortage levels. As part of a continued effort to develop qualified marine technicians, Yamaha Marine and the MIA of SWFL & TB teamed up to help provide the funding and equipment to make it possible for Ft. ...

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Yamaha Marine unveils new outboards app

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

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Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Yamaha WaterCraft joins Rightwaters initiative

Yamaha WaterCraft Group today joined forces with Yamaha Marine’s Rightwaters initiative to extend the program’s focus on marine stewardship, product responsibility, and manufacturing advancements across Yamaha’s WaveRunner and boat product lines. Yamaha Rightwaters is a leading national marine sustainability program, focusing efforts toward sustainability from factory floors to the great outdoors. Pursuit of these initiatives includes protecting the environment, improving water quality, increasing energy ...

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Yamaha supports new boating and fishing alliance

South Carolina Boating & Fishing Alliance

Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. The SCBFA has four stated goals: Protect and ...

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Yamaha introduces upgraded V MAX SHO and more

Yamaha Marine logo

Yamaha Marine recently unveiled a handful of new products including the upgraded V MAX SHO, Battery Management System and Analog Gauge Lines. The newly upgraded 4.2-liter V MAX SHO outboard has a full 40% more charging capacity and contemporary styling as it enters a new era of reliable service. “The newly upgraded 4.2-liter V MAX SHO follows a familiar theme requested ...

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