Tag Archives: Yamaha Marine

Yamaha Marine unveils new outboards app

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

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Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Yamaha WaterCraft joins Rightwaters initiative

Yamaha WaterCraft Group today joined forces with Yamaha Marine’s Rightwaters initiative to extend the program’s focus on marine stewardship, product responsibility, and manufacturing advancements across Yamaha’s WaveRunner and boat product lines. Yamaha Rightwaters is a leading national marine sustainability program, focusing efforts toward sustainability from factory floors to the great outdoors. Pursuit of these initiatives includes protecting the environment, improving water quality, increasing energy ...

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Yamaha supports new boating and fishing alliance

South Carolina Boating & Fishing Alliance

Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. The SCBFA has four stated goals: Protect and ...

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Yamaha introduces upgraded V MAX SHO and more

Yamaha Marine logo

Yamaha Marine recently unveiled a handful of new products including the upgraded V MAX SHO, Battery Management System and Analog Gauge Lines. The newly upgraded 4.2-liter V MAX SHO outboard has a full 40% more charging capacity and contemporary styling as it enters a new era of reliable service. “The newly upgraded 4.2-liter V MAX SHO follows a familiar theme requested ...

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Yamaha announces new alliance with Siren Marine

Yamaha Marine logo

Yamaha Motor Corporation, U.S.A. announced a strategic alliance with Siren Marine. It is Yamaha’s most recent step to reinforce  CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Siren was chosen for its track ...

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Yamaha, B.A.S.S. sign multi-year sponsorship agreement

Yamaha and B.A.S.S. signed a new agreement that not only continues, but also expands Yamaha’s sponsorship of Bassmaster events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing. “B.A.S.S. continues to elevate and grow competitive fishing. The organization is at the top of the game, and we’re confident in their abilities to take the ...

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Yamaha highlights 2020 advocacy work

Yamaha Marine, along with trade and conservation organizations, worked last year during the 116th Congress to ensure the conservation of U.S. waterways, promote responsible angler practices and increase access to federal land and waterways. The legislation signed into law in 2020 and early 2021 is the result of efforts from many entities promoting conservation and sustainability while achieving access for fishing ...

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Yamaha, Florida trade association bring certification program to Ft. Myers Technical College

As part of a continued effort to develop qualified marine technicians, Yamaha Marine and the Marine Industries Association of Southwest Florida and Tampa Bay (MIA of SWFL&TB) teamed up to help provide the funding and equipment to make it possible for Ft. Myers Technical College (FMTC) to offer Yamaha’s new Maintenance Certification Program (MCP) to students during the 2020/2021 school ...

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Yamaha Marine’s Technical School Partnership Program reaches 100 members

Yamaha Marine Technical School

The Yamaha Marine Technical School Partnership program (TSP) reached its 100th member milestone with the addition of Prince William Sound College in Valdez, Alaska. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training. "We know dealers need to recruit ...

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