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Tag Archives: website

Break into the customer journey with geofence targeting

As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer journey. But it can be hard enough to implement the right digital strategy to reach your target audience, let alone an individual prospect with his or her own unique actions and experiences. One way to break into the customer journey ...

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The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

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Keys to launching a great website

What kind of first impression do you offer to your potential customers? You likely go to great measures to make sure your showroom is clean and organized, your sales staff are attentive and ready to help, and the coffee is always hot. But in 2017, is your physical dealership really serving as the first impression of your dealership? People are ...

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New niche Internet domains come to boating

There is a big expansion happening with the Internet that you need to factor into your digital marketing plans. Do you remember when TV only had a few channels? Until recently, the Internet could be compared to that, because there were only a few applicable domain names: .com being the most common, but others include .net, .org, .co, .info, and ...

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Nearly half of small businesses don’t have a website

According to a new survey of 350+ small businesses from Clutch, a B2B research firm, nearly half of small businesses in the U.S. operate without a website. Among the survey’s findings were that 23 percent of existing small business websites are not mobile-friendly and another 9 percent of respondents said they did not know if their website has mobile capabilities. ...

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