“Same old, same old” can be a fine state of affairs, especially if you sell tow boats. For the past six years the tow boat category has been a consistent winner in an industry that is, in many ways, still finding its stride in this era of economic recovery. According to new data from the National Marine Manufacturers Association, the ...
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Boot 2017: Water sports take center stage
It's been another packed day here at Boot Dusseldorf. The halls were even busier today (Sunday) than yesterday as it seems to be the family day here at the show -- lots of people with kids today. That's always good news. Just like back home in the States, Europe is facing the same problem of getting younger people into boating. ...
Read More »Super Air Nautique G23 wins 3X Wakesurf and 4X Wakeboard Boat Of The Year
The Super Air Nautique G23 has been honored with the WakeWorld Riders Choice award for both "Wakeboarding Boat of the Year" and "Wakesurfing Boat of the Year" in 2016. In addition to winning “Wakeboarding Boat of the Year” four times in a row, the G23 has been the only recipient of “Wakesurfing Boat of the Year” since its inception. This ...
Read More »Water sports attract young buyers and appeal to current consumers
It’s been another good year for the tow boat segment. According to data from Info-Link, sales of inboard boats were up over 10 percent year-over-year. Most manufacturers feel extremely confident about their future. And why shouldn’t they? They’ve been able to achieve something the whole industry is aiming to accomplish: attract Millennials. The average age of inboard boat buyers was ...
Read More »MasterCraft introduces the X26
VONORE, Tenn. – MasterCraft (NASDAQ:MCFT) today unveiled the new X26, the latest addition to its 2016 boat line. Handcrafted in MasterCraft's U.S.-based manufacturing facility in Vonore, Tenn., the X26 has been built using materials including precision-cut fiberglass, hand-stitched upholstery, improved gelcoat gloss levels and retention as well as jewel-like billet aluminum. The X26's interior offers an adaptable layout that morphs ...
Read More »Monterey Boats introduces Roswell Surf Edition
WILLISTON, Fla. – Monterey Boats has partnered with Roswell to design a luxury performance series for the water sports enthusiast. The new Roswell Surf Package features new technology that enhance the performance and versatility of the wakeboarding and wakesurfing experience, as well as satisfying the desires of other boating enthusiasts. “We’ve combined the best attributes of the Roswell wake technologies with the ...
Read More »Nautique launches new G23 and G25 boats
Nautique released the new G23 and G25 towboats on July 17 with an in-person launch party in Austin, Texas, a live webcast and a live Periscope stream. Nautique chose to launch the boats in such a social way, using the hashtag #gamechanger, because they wanted to reach customers all around the world. “In the past, if you weren’t in some ...
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