Tag Archives: traditional media

Social proof through traditional media

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices. It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry.  While the importance of digital marketing ...

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Show your expertise in the media

Branding, expert positioning and storyline development. It sounds like C-suite board meeting but every dealer should be thinking about these topics too. Because as barefoot waterskiing champion, coach and commercial skier Zenon Bilas said, “Once you’re known, you’re known.” He said regardless of the field, you have to be seen as the most knowledgeable person in the area. “You’ve got ...

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