Tag Archives: Trader Interactive

How tracking your customers’ purchase journey can help your marine dealership

By Nicole SchantzVP of OEM and Strategic Initiatives, Trader Interactive The introduction of online research and digital retailing tools has revolutionized the shopping experience for consumers, making it increasingly nonlinear. This means that fewer customers start their journey in the dealership. In fact, a survey conducted by Boatline revealed that 86% of marine buyers shop digitally. This means that when ...

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Dominion Web Solutions changes name to Trader Interactive

Dominion Web Solutions announced that it has changed its company name to Trader Interactive. The company said the name change directly reflects the company’s focus on creating innovative online interactions for businesses and consumers, while leveraging the strength of the Trader brand. The announcement also follows the recent appointment of Lori Stacy as the company’s CEO. Stacy has been a ...

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