Tag Archives: Top 100 Dealers

Social proof through traditional media

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices. It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry.  While the importance of digital marketing ...

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BMC Boats: Training focus grows employees, company

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices.  It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry. The best companies realize that ...

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Top 100 Spotlight: Embracing new markets

It’s no secret that America becomes more diverse every day. That means that the markets we’re trying to reach in the boating industry are also changing. And that trend is only accelerating. In 2014, the U.S. population under 5 years old was only 50 percent white. Only 59 percent of Millennials are white, compared with 73 percent of Baby Boomers. ...

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2015 Best in Class: Best Service Department

Seattle Boat Company Seattle When it comes to getting the job done, there’s no doubt that Seattle Boat Company’s service department excels. It’s hard to argue with a technician efficiency rate of 111 percent. At Seattle Boat Company, a good service department is more than efficient: It is equally important, or even more so, to be productive. The combination of ...

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2015 Best in Class: Best Marketing

Action Water Sports Hudsonville, Mich. It’s like they always say: If you want something done right, you’ve got to do it yourself. This is the approach Action Water Sports takes with its marketing. All marketing for the dealership is done in-house, which allows the marketing team to make adjustments quickly and adopt new technology while maintaining steady traditional media production. ...

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2015 Best in Class: Best Industry Advocate

The Sail & Ski Center Austin, Texas The Sail & Ski Center has been a leader in the marine industry for years, and nowhere is that more self-evident than in its efforts to improve boating across the country and at home. The Sail & Ski Center is a member of several local boating trades associations, and the Sail & Ski ...

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2015 Best in Class: Most Innovative Dealer

Singleton Marine Buford, Ga. There may not be a dealer doing more to shake up the marine industry than Singleton Marine and its parent company, OneWater Marine Holdings. Since the beginning of 2014, the company has made big changes that will affect the company – and the industry – for years to come. First, in the fall of 2014, it ...

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2015 Best in Class: Best Boat Show Strategy

Pride Marine Group Bracebridge, Ontario Boat shows have played a major role in the success of Pride Marine Group as the company has grown to 11 locations. The Canadian dealer generates 45 percent of its leads through shows and events, and the Toronto International Boat Show alone is responsible for almost 30 percent of the company’s sales. With more than 38,000 ...

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2015 Best in Class: Best Training & Benefits

Strong’s Marine Mattituck, N.Y. At Strong’s Marine, training is not an annual occurrence – it is an ongoing necessity for the operation of the business. Strong’s invests heavily in its employees with a hugely competitive training budget for its relatively large full-time staff. “The cost associated with all training is 100 percent paid for by Strong’s Marine, including all travel ...

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2015 Best in Class: Best Digital Strategy

Parks Marina Okoboji, Iowa Much of Parks Marina’s success can be attributed to the boating lifestyle brand it has created for the dealership. This brand plays a heavy role in Parks’s marketing strategy and, as such, its digital presence. “It’s about creating a marketing plan that people buy into. ... It is so fun to see our social media followers grow ...

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