DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a continued trend building upon the successes reported in May and June. In July, boating continued to be top of mind for many consumers as they searched for outdoor recreation options that naturally allow social distancing. The increased website traffic signals boating interest remains ...
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New campaign touts fishing and boating for stress relief
As COVID-19 continues to wear on Americans’ mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...
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