Tag Archives: technology

iPhone 7 will be water-resistant

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...

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Two thirds of people will own a smartphone by 2018

As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one overarching theme that came emphatically from all of the interviews: You’ve got to have a mobile strategy for your website and your marketing. “It’s an absolute must nowadays,” Aaron Weiche, chief marketing officer of GetFiveStars.com said about mobile websites during ...

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Molo launches marina management software

New York – Molo, a tech startup from New York City, announced today that it has launched a new marina management platform on the iPad and web for marinas and yacht clubs. Molo was designed in collaboration with marina managers and owners, prioritizing user experience and interaction with the software. Everything needed to run Molo is accessible through an iPad or web browser on a computer ...

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