Tag Archives: technology

Scuttlebutt announces partnership with Boat Fix

Scuttlebutt the first, free social media platform designed specifically for the boating community, announced its partnership with Boat Fix to deliver a robust and engaging social media experience, combined with a service that protects a boat owner’s investment. The partnership includes a special offer – users who sign up for the free Scuttlebutt social network and download the free Scuttlebutt app ...

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Brunswick acquires RELiON Battery, LLC

Brunswick Corporation continues to execute on its Next Wave strategy, announcing that it has acquired RELiON Battery, LLC, a global provider of lithium batteries and related products to multiple industry sectors. Additionally, the Company is announcing plans for a new Electrification Technology Center to be located in Michigan. Both actions support the Company’s ACES (Autonomy, Connectivity, Electrification, and Shared Access) strategy and will enable Brunswick’s Advanced Systems Group (ASG) to extend its leadership position in electrical systems innovation.    “Brunswick’s Advanced Systems Group continues to drive widespread ...

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Smart boat: Working together for a better boat tomorrow

By Adam Quandt While running wooden sail boats in St. Barts in the early 2000s, late Siren Marine founder and visionary Dan Harper knew there had to be a way to ensure that his boats were in good condition while away from the docks. At the heart of Harper’s thinking was knowing that most major problems with boats start small ...

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No charts? No problem.

By David Gee We continue our look at new boating apps and platforms. For this latest Q&A, we speak with Wavve Boating Founder and CEO Adam Allore. Boating Industry: Tell us about your day job, previous career, and boating background. Adam Allore: Wavve Boating is my day job! I work with a fine team with a mission to make boating ...

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Yamaha Marine unveils new outboards app

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

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Siren Marine partners with Hinckley Yachts

Siren Marine has announced a partnership with American boat builder Hinckley Yachts. The two companies will work together to connect owners with their boats using innovative, cloud-based technology – all while enabling timely service and maintenance activities that can prevent potential downtime. Combined with the advanced vessel monitoring, tracking and security features of Siren Marine’s Connected Boat system, the result ...

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Vesper launches sales rep contest

Vesper Marine announced its new “King (or Queen) of Cortex” promotion. Cortex is a revolution in marine VHF radios with touchscreen handsets, integrated AIS transponder and remote vessel monitoring. Between June 1 and August 31, 2021, sales representatives from authorized Vesper Marine resellers can enter to win a cash prize of $2,500 USD and receive a demonstration kit or point of ...

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Boston Whaler, Sea Ray launch new boat owner apps

Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s ...

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Smart boat: Yes, there’s an app for that

By David Gee In May, Boating Industry received a pitch for a new app aimed at the recreational boating and watersports community. In the first iteration of the app, set to launch in mid-July, the company says sailors, powerboaters, jet skiers, and paddlers will be able to find their “vibe,” create groups, meet new people, learn etiquette, instant message, view ...

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Smart boat: Making boats smarter — and boat ownership easier

By David Gee In this ongoing series about smart boats, we are going to explore the smart boat space in general, and also interview the entrepreneurs and executives who are trying to make your boat smarter and boat ownership easier. This is a Q&A with David Villegas, co-founder and business development director of Boatrax, a Florida-based telematics service provider. BI: ...

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