Tag Archives: Take Me Fishing

Since 2013, the Recreational Boating & Fishing Foundation (RBFF) has been working with Walt Disney World Resort and Disney Media to increase participation in boating and fishing through various digital properties and on-resort branding. A research study completed by Research Now for RBFF shows that the effort is connecting. According to the study, exposure to Take Me Fishing-Disney advertising increases ...

A new study released by the Recreational Boating & Fishing Foundation (RBFF) reveals that awareness of its Take Me Fishing brand logo is higher than ever, with recall up to 52 percent from 43 percent a year ago. Brand awareness among lapsed anglers took the greatest leap, increasing in one year from 10 percent to 40 percent, with brand awareness ...

While I was a Brownie for a year or two in elementary school, it wasn’t my path to a love of the outdoors. I didn’t realize what an incredible impact Girl Scouts and Boy Scouts can have on kids until later in life. In my 20s, when I was dating my husband, I had a chance to attend quite a ...