Tag Archives: Take Me Fishing

RBFF: Awareness of ‘Take Me Fishing’ campaign at all-time high

A new study released by the Recreational Boating & Fishing Foundation (RBFF) reveals that awareness of its Take Me Fishing brand logo is higher than ever, with recall up to 52 percent from 43 percent a year ago. Brand awareness among lapsed anglers took the greatest leap, increasing in one year from 10 percent to 40 percent, with brand awareness ...

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Scouting out a bright path for our industry

While I was a Brownie for a year or two in elementary school, it wasn’t my path to a love of the outdoors. I didn’t realize what an incredible impact Girl Scouts and Boy Scouts can have on kids until later in life. In my 20s, when I was dating my husband, I had a chance to attend quite a ...

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