The International Marina & Boatyard Conference dove into its final day with Marcus Sheridan, AKA The Sales Lion, with its morning keynote – sponsored by TakeMeFishing – before opening the doors on a general session with NMMA President Thom Dammrich. IMBC’s three-day conference in Fort Lauderdale, produced by the Association of Marina Industries concludes Friday, Jan. 27 at 5 p.m. ...
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RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water
The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. “A stable and engaged base of boaters is essential to the future of our industry,” says RBFF President and CEO Frank Peterson. “Fishing ...
Read More »Bass Pro Shops donates $50,000 to George H.W. Bush Vamos A Pescar Education Fund
The Recreational Boating & Fishing Foundation (RBFF) announced Thursday that Bass Pro Shops is continuing its support of the George H.W. Bush Vamos A Pescar Education Fund with a $50,000 donation. This donation will help to increase awareness of, and participation in, fishing, boating and conservation activities through grassroots educational programs and on-the-water activities held in high-density Hispanic communities. “It’s ...
Read More »RBFF and U.S. Forest System enter historic cooperative agreement
The Recreational Boating & Fishing Foundation (RBFF) announced Tuesday it has entered into a new cooperative agreement with the U.S. Forest Service. Through the agreement, the Forest Service will help provide funding for the Take Me Fishing campaign while RBFF will promote the available fishing opportunities on or near U.S. Forest Service lands. “The U.S. Forest Service manages some of ...
Read More »Vamos A Pescar and Carlos Correa announce fishing and boating sweepstakes
To inspire more families to boat and fish and share their experiences with others, Houston shortstop and reigning American League Rookie of the Year Carlos Correa and the Recreational Boating & Fishing Foundation’s (RBFF) Vamos A Pescar campaign are announcing the Así Vamos A Pescar sweepstakes. From now to Sept. 5, 2016, social media users are encouraged to share their ...
Read More »46 million people went fishing in 2015
Fishing remains among the most popular outdoor activities for adults, according to the 2016 Special Report on Fishing released today by the Recreational Boating & Fishing Foundation (RBFF) and the Outdoor Foundation at the International Convention of Allied Sportfishing Trades Show (ICAST) in Orlando. The report reveals that more than 2.5 million people had their very first fishing experience in ...
Read More »Consumer confidence in Hispanic community opens opportunity for boating
If you’ve been following the work of the Recreational Boating and Fishing Foundation and the Take Me Fishing/Vamos A Pescar campaign, or any of the articles we have written about reaching new markets, you know there is significant potential for the industry to grow boating through engaging Hispanic consumers. And now, a new study from the Pew Research Center suggests ...
Read More »RBFF reveals 2016 Top 100 Family-Friendly Places to Fish and Boat in the U.S.
The Recreational Boating & Fishing Foundation (RBFF) and its Take Me Fishing and Vamos A Pescar campaigns have released the 2016 Top 100 Family-Friendly Places to Fish and Boat. Florida’s Everglades National Park snagged the No. 1 position as the best place to fish and boat in the U.S. for the second consecutive year. The news comes just ahead of ...
Read More »National Fishing and Boating Week kicks off with nationwide events
The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing and Vamos A Pescar campaigns have joined forces with Walmart, South Bend and Fishing League Worldwide (FLW) to celebrate National Fishing and Boating Week (NFBW) with kickoff events hosted at Walmart stores across the United States June 3-5. The #ReelFun events will help seasoned anglers, those new to the sport ...
Read More »Everyone’s effort to engage Hispanic boaters
The Recreational Boating and Fishing Foundation hosted a webinar on Monday, March 28 on “Reaching the Hispanic Community.” The webinar talked in detail about the demographic realities in the U.S., best practices for reaching this community and anecdotal evidence of its potential, based on the existing campaigns of organizations such as the South Carolina Department of Natural Resources and Freedom ...
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