Tag Archives: Take Me Fishing

RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. "A stable and engaged base of boaters is essential to the future of our industry," says RBFF President and CEO Frank Peterson. "Fishing ...

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Bass Pro Shops donates $50,000 to George H.W. Bush Vamos A Pescar Education Fund

The Recreational Boating & Fishing Foundation (RBFF) announced Thursday that Bass Pro Shops is continuing its support of the George H.W. Bush Vamos A Pescar Education Fund with a $50,000 donation. This donation will help to increase awareness of, and participation in, fishing, boating and conservation activities through grassroots educational programs and on-the-water activities held in high-density Hispanic communities. "It's ...

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RBFF and U.S. Forest System enter historic cooperative agreement

The Recreational Boating & Fishing Foundation (RBFF) announced Tuesday it has entered into a new cooperative agreement with the U.S. Forest Service. Through the agreement, the Forest Service will help provide funding for the Take Me Fishing campaign while RBFF will promote the available fishing opportunities on or near U.S. Forest Service lands. "The U.S. Forest Service manages some of ...

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46 million people went fishing in 2015

Fishing remains among the most popular outdoor activities for adults, according to the 2016 Special Report on Fishing released today by the Recreational Boating & Fishing Foundation (RBFF) and the Outdoor Foundation at the International Convention of Allied Sportfishing Trades Show (ICAST) in Orlando. The report reveals that more than 2.5 million people had their very first fishing experience in ...

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National Fishing and Boating Week kicks off with nationwide events

The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing and Vamos A Pescar campaigns have joined forces with Walmart, South Bend and Fishing League Worldwide (FLW) to celebrate National Fishing and Boating Week (NFBW) with kickoff events hosted at Walmart stores across the United States June 3-5. The #ReelFun events will help seasoned anglers, those new to the sport ...

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Everyone’s effort to engage Hispanic boaters

The Recreational Boating and Fishing Foundation hosted a webinar on Monday, March 28 on “Reaching the Hispanic Community.” The webinar talked in detail about the demographic realities in the U.S., best practices for reaching this community and anecdotal evidence of its potential, based on the existing campaigns of organizations such as the South Carolina Department of Natural Resources and Freedom ...

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Take Me Fishing-Disney advertising increases awareness

Since 2013, the Recreational Boating & Fishing Foundation (RBFF) has been working with Walt Disney World Resort and Disney Media to increase participation in boating and fishing through various digital properties and on-resort branding. A research study completed by Research Now for RBFF shows that the effort is connecting. According to the study, exposure to Take Me Fishing-Disney advertising increases ...

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