Tag Archives: Take Me Fishing

National Fishing and Boating Week officially kicked off this week on June 3 and runs through Sunday, June 11. The NMMA and many other industry stakeholders are encouraging all industry members to spread the word and participate. Five ways to participate:  Share Discover Boating’s resources to celebrate boating and fishing. Visit the American Sportfishing Association to download the #FishingShareTheFun industry resources. Share the ...

The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing “Get On Board” campaign in April to continue building on the large wave of new anglers and boaters who took to the water during the COVID-19 pandemic. In its third year, the campaign continues to effectively create awareness of fishing and boating among diverse new audiences and motivate ...

West Marine, retailer of supplies for the sailing, boating and fishing communities, announced the inaugural Women Making Waves event series in partnership with Recreational Boating & Fishing Foundation’s (RBFF) consumer-facing brand, Take Me Fishing. The free, four-part interactive class series takes place each Wednesday in April and are designed to support increased female participation in fishing and boating. The events are ...

Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time high. To continue evolving the fishing and boating community into a more inclusive space, the Recreational Boating & Fishing Foundation (RBFF)’s Take Me Fishing campaign partnered with DICK’S Sporting Goods to host a group of influencers on a two-day outdoor excursion prior to ICAST ...

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

As COVID-19 continues to wear on Americans’ mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

The Recreational Boating & Fishing Foundation announced the release of its 2017 Special Report on Fishing. Most significantly, the report shows fishing participation has increased by 1.5 million over the previous year. Additionally, several trends and participation increases among key segments are highlighted in the report. Key findings Fishing is still the number two adult outdoor activity, but it’s gaining ...

The Recreational Boating & Fishing Foundation announced the launch of its new Take Me Fishing and Vamos A Pescar ad campaign for 2017. The campaign looks to position fishing and boating as “the antidote to modern life” and encourage everyone to put down the touchscreens and pick up a fishing rod, embracing their inner “wild child.” “We were looking for ...

announced the release of its 60 in 60 Toolkit. The toolkit, which includes research, best practices and free resources, aims to help fishing and boating stakeholders increase participation from the current 46 million anglers to 60 million anglers by 2021, contributing to gains in boating and conservation. “State agency and industry response to the 60 in 60 goal has been ...