Tag Archives: Take Me Fishing

RBFF and DICK’s Sporting Goods host female anglers to encourage participation

Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time high. To continue evolving the fishing and boating community into a more inclusive space, the Recreational Boating & Fishing Foundation (RBFF)’s Take Me Fishing campaign partnered with DICK’S Sporting Goods to host a group of influencers on a two-day outdoor excursion prior to ICAST ...

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Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

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New campaign touts fishing and boating for stress relief

Get On Board campaign launches

As COVID-19 continues to wear on Americans' mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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RBFF reports fishing participation up 1.5 million

The Recreational Boating & Fishing Foundation announced the release of its 2017 Special Report on Fishing. Most significantly, the report shows fishing participation has increased by 1.5 million over the previous year. Additionally, several trends and participation increases among key segments are highlighted in the report. Key findings Fishing is still the number two adult outdoor activity, but it's gaining ...

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RBFF launches 60 in 60 Toolkit to increase fishing participation

announced the release of its 60 in 60 Toolkit. The toolkit, which includes research, best practices and free resources, aims to help fishing and boating stakeholders increase participation from the current 46 million anglers to 60 million anglers by 2021, contributing to gains in boating and conservation. "State agency and industry response to the 60 in 60 goal has been ...

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IMBC opens day three with morning seminars

The International Marina & Boatyard Conference dove into its final day with Marcus Sheridan, AKA The Sales Lion, with its morning keynote – sponsored by TakeMeFishing – before opening the doors on a general session with NMMA President Thom Dammrich. IMBC's three-day conference in Fort Lauderdale, produced by the Association of Marina Industries concludes Friday, Jan. 27 at 5 p.m. ...

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RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. "A stable and engaged base of boaters is essential to the future of our industry," says RBFF President and CEO Frank Peterson. "Fishing ...

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Bass Pro Shops donates $50,000 to George H.W. Bush Vamos A Pescar Education Fund

The Recreational Boating & Fishing Foundation (RBFF) announced Thursday that Bass Pro Shops is continuing its support of the George H.W. Bush Vamos A Pescar Education Fund with a $50,000 donation. This donation will help to increase awareness of, and participation in, fishing, boating and conservation activities through grassroots educational programs and on-the-water activities held in high-density Hispanic communities. "It's ...

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