Tag Archives: Surveys

Boating Industry has a long history of supporting and promoting women in the marine industry.   As an original sponsor of the “Darlene Briggs Woman of the Year” award and founder of the annual “Women Making Waves” national awards program, we seek continued opportunities to recognize the outstanding achievements of women throughout the marine industry.  For the past few years, Boating ...

Sea Tow released its findings from its annual member survey, the purpose of which is to collect real time data and provide an accurate snapshot of members’ needs. The survey, which generated over 7,800 responses, captured feedback on a variety of topics. Despite the sharp rise in fuel costs, over 50% of boaters reported no anticipated change of their boating ...

The Outdoor Recreation Roundtable (ORR) – of which NMMA is a founding member – has been working in collaboration with the Outdoor Industry Association and Oregon State University’s Center for the Outdoor Recreation Economy on a survey to gather information about industry needs for workforce development and diversity, equity, and inclusion advancement. The voluntary Workforce Assessment Survey is seeking participation from leadership ...

As summer kicks into high-gear, the burning question across the boating industry has been – “what should we expect this season?”   In early June, Sea Tow Services International, Inc. – the leading provider of on-water assistance for boaters nationwide – surveyed 5,000 of its members in an effort to better understand the forthcoming actions of boaters and how habits may or may ...

Rollick has released the results from their recent survey of over 2,000 boat owners across 16 boat and engine manufacturers, which uncovers the roots of owner satisfaction and the probability of repurchase over time. The complete results will be revealed in Rollick’s webinar on February 27, 2020: “OEM – Dealer – Consumer: How to Make the Love Last in the Marine Industry.” ...

Business confidence among marine manufacturer CEOs increased in the fourth quarter with 88% of marine CEOs saying current conditions were stable or expanding (56% and 32%, respectively), compared to 76% (51% stable and 27% expanding) in the third quarter. The report comes from NMMA’s Marine CEO Sentiment Survey for Q4 2019 that includes insights on a quarterly basis from senior executives at ...