As summer kicks into high-gear, the burning question across the boating industry has been – “what should we expect this season?” In early June, Sea Tow Services International, Inc. – the leading provider of on-water assistance for boaters nationwide – surveyed 5,000 of its members in an effort to better understand the forthcoming actions of boaters and how habits may or may ...
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Rollick has released the results from their recent survey of over 2,000 boat owners across 16 boat and engine manufacturers, which uncovers the roots of owner satisfaction and the probability of repurchase over time. The complete results will be revealed in Rollick’s webinar on February 27, 2020: “OEM - Dealer - Consumer: How to Make the Love Last in the Marine Industry.” ...
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Business confidence among marine manufacturer CEOs increased in the fourth quarter with 88% of marine CEOs saying current conditions were stable or expanding (56% and 32%, respectively), compared to 76% (51% stable and 27% expanding) in the third quarter. The report comes from NMMA's Marine CEO Sentiment Survey for Q4 2019 that includes insights on a quarterly basis from senior executives at ...
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