Tag Archives: Stephanie Vatalaro

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5-13. After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, ...

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation’s (RBFF) 2021 Special Report on Fishing. These five million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall participation gains, RBFF saw substantial ...

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

NMMA held a State of the Recreational Boating Industry and Awards Presentation webinar featuring a host of speakers and honoring dozens of marine companies and industry leaders. Highlights included the state of the industry address from NMMA President Frank Hugelmeyer. Hugelmeyer touched on the latest sales data and trends, as well as advocacy and market expansion priorities for the year ...

The NMMA has announced it will host a state of the industry and awards presentation webinar on Thursday, March 4 at 11 a.m. ET. NMMA President Frank Hugelmeyer will outline the latest sales data and trends, as well as advocacy and market expansion priorities for the year ahead.The webinar will also include an update from Washington, D.C. with a special ...

Recreational fishing has reached new diversity milestones, according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2020 Special Report on Fishing found that: 3.7 million African Americans participate in fishing, an increase of nearly 1 million over the last 10 years.Hispanic Americans are participating at a new record of 4.4 million participants.Women are also participating at an all-time ...

By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but fishing’s popularity has surged since the COVID-19 crisis gripped the country. “Fishing is obviously something you can easily and safely do while social distancing,” says Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating & Fishing ...

As COVID-19 continues to wear on Americans’ mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

The Recreational Boating & Fishing Foundation (RBFF) has announced the launch of Making Waves, an initiative designed to empower women and girls to cast off labels and rock the boat – with fishing pole in hand. RBFF is committed to leading the industry by example and promoting women empowerment on the water by removing perceived barriers to the sport, increasing ...