Tag Archives: Stephanie Vatalaro

New campaign touts fishing and boating for stress relief

Get On Board campaign launches

As COVID-19 continues to wear on Americans' mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

Read More »

Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

Read More »

RBFF launches initiative to empower women out on the water

The Recreational Boating & Fishing Foundation (RBFF) has announced the launch of Making Waves, an initiative designed to empower women and girls to cast off labels and rock the boat - with fishing pole in hand. RBFF is committed to leading the industry by example and promoting women empowerment on the water by removing perceived barriers to the sport, increasing ...

Read More »