Tag Archives: Stephanie Vatalaro

RBFF and DICK’s Sporting Goods host female anglers to encourage participation

Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time high. To continue evolving the fishing and boating community into a more inclusive space, the Recreational Boating & Fishing Foundation (RBFF)’s Take Me Fishing campaign partnered with DICK’S Sporting Goods to host a group of influencers on a two-day outdoor excursion prior to ICAST ...

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RBFF debuts 2021 Special Report on Fishing

Recreational fishing and boating continues to reach new and diverse audiences according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2021 Special Report on Fishing found that: 19.7 million females went fishing in 2020, a 10% participation increase in comparison with 2019. Youth and adolescent fishing skyrocketed last year, with 13.5 million youth ages 6 to 17 hitting the ...

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Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

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Get On Board Campaign kicks off during National Fishing and Boating Week

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5-13. After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, ...

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Recreational fishing nets five million new and returning anglers in 2020

RBFF releases new fishing report

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation's (RBFF) 2021 Special Report on Fishing. These five million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall participation gains, RBFF saw substantial ...

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Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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NMMA State of Recreational Boating update

NMMA

NMMA held a State of the Recreational Boating Industry and Awards Presentation webinar featuring a host of speakers and honoring dozens of marine companies and industry leaders. Highlights included the state of the industry address from NMMA President Frank Hugelmeyer. Hugelmeyer touched on the latest sales data and trends, as well as advocacy and market expansion priorities for the year ...

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NMMA to host state of the industry and awards webinar

The NMMA has announced it will host a state of the industry and awards presentation webinar on Thursday, March 4 at 11 a.m. ET. NMMA President Frank Hugelmeyer will outline the latest sales data and trends, as well as advocacy and market expansion priorities for the year ahead.The webinar will also include an update from Washington, D.C. with a special ...

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Fishing participation increases among women and minorities

women fishing

Recreational fishing has reached new diversity milestones, according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2020 Special Report on Fishing found that: 3.7 million African Americans participate in fishing, an increase of nearly 1 million over the last 10 years.Hispanic Americans are participating at a new record of 4.4 million participants.Women are also participating at an all-time ...

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Fishing for a pandemic panacea

By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but fishing’s popularity has surged since the COVID-19 crisis gripped the country. “Fishing is obviously something you can easily and safely do while social distancing,” says Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating & Fishing ...

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