Tag Archives: Stephanie Vatalaro

NMMA to host state of the industry and awards webinar

The NMMA has announced it will host a state of the industry and awards presentation webinar on Thursday, March 4 at 11 a.m. ET. NMMA President Frank Hugelmeyer will outline the latest sales data and trends, as well as advocacy and market expansion priorities for the year ahead.The webinar will also include an update from Washington, D.C. with a special ...

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Fishing participation increases among women and minorities

women fishing

Recreational fishing has reached new diversity milestones, according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2020 Special Report on Fishing found that: 3.7 million African Americans participate in fishing, an increase of nearly 1 million over the last 10 years.Hispanic Americans are participating at a new record of 4.4 million participants.Women are also participating at an all-time ...

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Fishing for a pandemic panacea

By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but fishing’s popularity has surged since the COVID-19 crisis gripped the country. “Fishing is obviously something you can easily and safely do while social distancing,” says Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating & Fishing ...

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New campaign touts fishing and boating for stress relief

Get On Board campaign launches

As COVID-19 continues to wear on Americans' mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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RBFF launches initiative to empower women out on the water

The Recreational Boating & Fishing Foundation (RBFF) has announced the launch of Making Waves, an initiative designed to empower women and girls to cast off labels and rock the boat - with fishing pole in hand. RBFF is committed to leading the industry by example and promoting women empowerment on the water by removing perceived barriers to the sport, increasing ...

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