Tag Archives: Stephanie Vatalaro

By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of good business practice. Yet, at the end of the day, it’s still that: business. Building those relationships is nearly impossible if no one knows about your business. Marketing is often seen as something ubiquitous, but that doesn’t mean it should ...

The Recreational Boating & Fishing Foundation (RBFF) has launched a new marketing campaign as well as new content for industry partners to use on social media channels. The Take Me Fishing “Find Your Best Self on the Water” campaign was launched to create awareness of fishing and boating among diverse new audiences and motivate participation. “Women are the gateway to ...

Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of new officers and the appointment of new board members. Courtney Chalmers, vice president of marketing for Boats Group, will continue her role as president of the association. Abbey Heimensen, vice president of marketing for MarineMax, has been elected as MMA’s ...

Fifty-two million Americans age 6+ went fishing in 2021, according to preliminary data from the Recreational Boating & Fishing Foundation’s (RBFF) 2022 Special Report on Fishing. Down slightly from 2020, fishing participation exceeded 50 million for the second time in 14 years, posting gains over 2019 and supporting a six-year upward trend. “We were all hoping to hit our goal of 60 ...

The Fishing… Share the Fun angler engagement campaign is a first-of-its-kind industry-wide collaboration between the American Sportfishing Association (ASA) and the Recreational Boating & Fishing Foundation (RBFF). The campaign’s mission is to galvanize sportfishing industry leaders and the broader recreational fishing community to share their love of fishing and engage in customer retention activities to keep new anglers on the water this spring and summer. It ...

The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing “Get On Board” campaign in April to continue building on the large wave of new anglers and boaters who took to the water during the COVID-19 pandemic. In its third year, the campaign continues to effectively create awareness of fishing and boating among diverse new audiences and motivate ...

By Stephanie Vatalaro To build a pipeline of future participants, we must start engaging younger, more multicultural audiences now. That could be said about any number of things, but we know it to be true about fishing and boating. According to the latest U.S. Census Bureau report, for the first time in history, the white population has decreased and our country is ...

Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time high. To continue evolving the fishing and boating community into a more inclusive space, the Recreational Boating & Fishing Foundation (RBFF)’s Take Me Fishing campaign partnered with DICK’S Sporting Goods to host a group of influencers on a two-day outdoor excursion prior to ICAST ...

Recreational fishing and boating continues to reach new and diverse audiences according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2021 Special Report on Fishing found that: 19.7 million females went fishing in 2020, a 10% participation increase in comparison with 2019. Youth and adolescent fishing skyrocketed last year, with 13.5 million youth ages 6 to 17 hitting the ...

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...