Stephanie Vatalaro
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Features
Welcome on the water
By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of…
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News
RBFF launches inclusive marketing campaign
The Recreational Boating & Fishing Foundation (RBFF) has launched a new marketing campaign as well as new content for industry…
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News
Marine Marketers of America announce 2022 leadership team
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of…
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News
RBFF releases 2022 Special Report on Fishing
Fifty-two million Americans age 6+ went fishing in 2021, according to preliminary data from the Recreational Boating & Fishing Foundation’s…
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News
RBFF, ASA launch new fishing campaign
The Fishing… Share the Fun angler engagement campaign is a first-of-its-kind industry-wide collaboration between the American Sportfishing Association (ASA) and the Recreational Boating & Fishing…
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News
Take Me Fishing’s ‘Get On Board’ campaign builds on wave of new participants
The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing “Get On Board” campaign in April to continue…
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Blog Spotlight
Charting the course for future success
By Stephanie Vatalaro To build a pipeline of future participants, we must start engaging younger, more multicultural audiences now. That…
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News
RBFF and DICK’s Sporting Goods host female anglers to encourage participation
Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time…
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News
RBFF debuts 2021 Special Report on Fishing
Recreational fishing and boating continues to reach new and diverse audiences according to a new industry study from the Recreational Boating…
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News
Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign
A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public…
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