Tag Archives: social networking

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

As your Facebook page has matured, the “Likes” are starting to pile up, and tracking that growing support in a quantitative manner is a great feeling. But, the true success of your Facebook marketing campaign may involve a deeper analysis.

I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should I post content? When should I post content? What kind of content should I post? These are all valid questions that should be part of your social media strategy. To answer these questions, we have to separate Facebook and Twitter to give you the best answer.

A QR Code (short for Quick Response) is a matrix code or 2D code. Using a smart-phone, a person merely points and scans and they’re launched into the virtual world! You can link a QR Code to a number of different end points. When your customer scans the QR Code, you can send them a text with your contact information, direct them to a video, link them to your website or Facebook page, or give away prizes. There’s no limit to what you can do with QR Codes.

Here is the question we are going to answer: How can I use social media to listen and make a connection?

With all the talk about social media, most businesses are confused and overwhelmed.

Who are these parsers of dialogue, weavers of conversation, commenters of the blogdom? They have titles, you know. They have responsibilities.

Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility.

With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming.