Tag Archives: social media

Boating Industry tops 24,000 Twitter followers

More than 24,000 people are now following Boating Industry on Twitter to get the latest news, trends and market intelligence for the marine industry. That puts Boating Industry within the top 1 percent of Twitter accounts by followers among the 250 million active Twitter users. Visit twitter.com/BoatingIndustry or follow @BoatingIndustry to see the latest updates.

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New video vault provides fresh, organized content for industry

Discover Boating recently released its new video vault on DiscoverBoating.com. The vault’s purpose is to provide a home for fresh video content covering the boating lifestyle. Discover Boating has always housed videos on its website but the new vault organizes them in a way that is categorized by content type, such as Discover Boating’s Stories of Discovery, lifestyle videos, how-to ...

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What to post and not post online

In our March issue, we will offer readers five dos and three don’t’s to online marketing. However, I wanted to get a bit granular and look at the content of what we should be posting online instead of when and how we post. 1. Make your posts interesting If all you are publishing is status updates with announcements or sales ...

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Molo launches marina management software

New York – Molo, a tech startup from New York City, announced today that it has launched a new marina management platform on the iPad and web for marinas and yacht clubs. Molo was designed in collaboration with marina managers and owners, prioritizing user experience and interaction with the software. Everything needed to run Molo is accessible through an iPad or web browser on a computer ...

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Shining a light on ‘dark social’

While working on a social media article for the February 2015 issue of Boating Industry I heard the same complaints from several people: We can’t track social media leads. That’s a major problem for the nascent field of social media marketing, without being able to track the ROI, businesses are basically dumping money and time into social media without any ...

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Weekly 5: Dealers optimistic at Houston boat show

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Dealers optimistic at Houston boat show Early reports from the Houston International Boat, Sport & Travel Show have dealers feeling confident about the event and the market there ...

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5 ways to maximize your YouTube video marketing

Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google but often lower priority for marketing. Over 100 hours of video are uploaded every minute, so the challenge is how do you make your boat videos visible to potential consumers amongst the funny cat videos and movie trailers. Here are ...

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Webinar update: Answering your social media questions

We had a great turnout for our recent “Creating a Social Media Strategy” webinar. While having a few hundred of our closest friends tuning in is nice, we did find that weren’t able to get to all of the questions people had for the panel. (You can check out the archived webinar here.) So I asked our panel to take ...

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Social media: 66 tips and tools to grow your business

Pinterest, Facebook, YouTube, like, SEM, poke, Tweet, fan, hashtag, SEO, Instagram, Google+, graph, feed – it’s easy to get lost in the world of social media and digital marketing. Whether you’re trying to get started in social media or just looking to do it better, it can be a daunting task. In this special editorial package, we’ve got 66 key ...

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