Tag Archives: social media

It’s time for small businesses to get serious about Instagram

I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up the app because I like using it to post pictures of my dog. (Though I do encourage you to follow @boatingindustry for updates and “throwback Thursday” photos from Boating Industry archives.) I’m revisiting the topic because Instagram has announced it ...

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#BICoverPics contest ends tomorrow

We’ve been having some fun at Boating Industry with our #BICoverPics social media contest. There have been photos of staff members’ children, superhero recreations, selfies and more. We wanted to try and have some fun with the contest ourselves because we want to use as many fun photos from you all as possible in a display at the Marine Dealer Conference & ...

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Snapchat users view four billion videos a day

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

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BoatDay app launches in Miami

MIAMI –The BoatDay app launched in July, creating a convenient way to easily connect boat and water enthusiasts for a day out on the water with boat owners who are willing to welcome guests on-board for a day. Guests can enjoy the full boating experience by joining registered hosts for everything from fishing, entertaining, cruising and more, all at economical ...

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Engage in Independence Day excitement

As I have counted down the days to Independence Day, I have daydreamed about all of the activities I will be able to engage in during the holiday with my nieces: roasting marshmallows, games of hide and seek, snuggling under blankets during fireworks and, most importantly of course, driving my mother-in-law’s boat around the lake. While my nieces aren’t quite ...

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Boathistoryreport.com launches new dealer/broker focused website



ORLANDO, Fla. – BoatHistoryReport.com announced the launch of its new website BoatHistoryReport.com, with emphasis placed on significant advances for the dealer and broker community. “In an age where consumer purchases are information driven, being able to provide a boat’s history to the buyer is a must,” said Founder and CEO Grant Brooks. “Our Elite Partner Program, designed for dealers and brokers, ...

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It’s time to take LinkedIn serious

LinkedIn has been around since 2003 and has been seen in various lights. The glowing light of posting all your accomplishments for the world to see; the dim slog of updating things and approving connection requests from months ago and the dark busywork of fixing your header when the whole layout changes. For a long time, there was little reason ...

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Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

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