Tag Archives: service business

Do your customers see you thriving – or just surviving?

Mark Overbye headshot

By Mark Overbye I recently called a service business and was greeted by a gruff “Hello.” This was followed by, “Hang on,” when they paged the right person. Their harsh and uninviting tone was hardly the recipe for building a relationship. They didn’t know me; I was simply a first-time caller inquiring about their services. This presents the proverbial fork in the ...

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