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Tag Archives: SEO

Outshine competitors on the search engine

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

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Do You Look Like Your Website?

It is often noted that people, over time, start to look their pets or their spouses. I suspect that in at least some cases, that may be a good thing. The question here is, do you, or your dealership look like your website? Your website, your online digital presence is every bit as real as your brick-and-mortar store. In fact, ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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Grow Boating webinar on increasing findability/SEO

Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results that boost your bottom line. The final webinar in the series runs tomorrow (May 1) from 1-3pm CST with a focus on site rankings, how ...

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Grow Boating announces webinar series to help improve findability, SEO

Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results to boost your bottom line.  Can your customers find your business online? Does your competition show up in search before you do? What can you ...

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Earn more customers, win more sales with mobile marketing strategies

A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...

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Weekly 5: Powerboat registrations up 6.1 percent

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. NMMA: Powerboat registrations up 6.1 percent NMMA’s New Powerboat Registrations Report has been updated through February 2017, and advance data show new powerboat registrations were up 6.1 percent ...

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The upside of rudeness

The algorithm Google uses to rank websites in its search results is a closely guarded secret, as the less that is known about how the search engine works the more difficult it is for people to short-cut the system. But, as any business with a website likely knows, there are numerous legitimate techniques that can be used to move a ...

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Answers to your toughest Internet questions

One of the most popular topics of discussion in the industry this year seems to be Internet technology. Whether it’s SEO, mobile marketing, social networking or e-commerce, marine professionals want to know how to expand and improve their online efforts to drive efficiencies and increase sales in their businesses. That came through loud and clear in the results of the ...

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