Tag Archives: Sales

How to become the best choice, especially in turbulent markets

Mark Overbye headshot

By Mark Overbye I’d like to catch the culprit dripping corrosive venom on my confidence at 3am.  I’m trying to sleep.  But certain destructive demons call on me during the darkest hours.  And instead of a pleasant wake up bell, it’s alarming questions.  Will cash flow meet the demand for dollars?  How well supported is the market?  Can vendors supply ...

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How to create successful listings that generate sales

By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s important that your dealership creates appealing listings that capture the attention of potential buyers and turn them into promising connections and leads that will ultimately generate sales. Boatline, an online marketplace for buying and selling boats, recently analyzed over 189,000 ...

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YANMAR adds to sales and marketing teams


YANMAR Marine International has announced the appointment of two new managers to strengthen its global sales and marketing departments at the company’s Netherlands headquarters. Effective July 1, Bas Eerden joins the YMI team as the new Global Sales Manager with the responsibility of coordinating company strategy with local offices, OEM’s and distributors and developing YANMAR’s leading market position in the ...

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Making the most of your online dealership profile

By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat? What do they do after talking to your salesperson or seeing a boat listing from your dealership? The answer: they google “Boat Dealers Near Me” or the name of your dealership. What will your potential future clients find when they ...

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How will you handle a slow down in demand?

By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or “Your Style of Boats for Sale.” This can be an outstanding tool for seeing demand trends in the industry and it’s obviously slowing. We knew this would happen, the question is, how will you and your team respond? With this ...

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NMMA: New powerboat sales normalizing

NMMA National Marine Manufacturers Association

The NMMA reports new powerboat sales through Q1 2022 are showing signs of normalizing following two years of historic growth. In the first quarter, new powerboat retail sales totaled 54,000 units, down 20% compared to Q1 2021, while continuing to surpass pre-pandemic levels, up 20% from Q1 2019’s 45,000 units.  “Not surprisingly, we’re seeing sales begin to stabilize following extraordinary growth in ...

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A few random thoughts as fall approaches

By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back to more “normal routines.” Hopefully we are getting back to a more normal life all the way around, because these past 18 months I know I’ve felt out of sorts at times. Maybe you can relate, if you’ve had the ...

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Focus on fundamentals and proven technology for 2021

By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to focus on the fundamentals and utilize proven technology for a successful 2021. Here are seven fundamentals to focus on during this off-season: Improve interview portion of the sales process One of the most overlooked and most impactful portions of the ...

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It’s been a record year, now what?

By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially considering the state of the world, upcoming presidential election and overall uncertainty. It’s great to celebrate, then, ask what’s next? Virtually every dealer has added new clients and generated a ton of new leads. So, in addition to the huge ...

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Highfield Boats reports record sales, names new dealers

Highfield Boats, manufacturer of aluminum RIBS and tenders, recently announced the appointment of four new dealer representatives serving boaters in South Carolina, Georgia,Kentucky, and Alaska. The builder said this major expansion of its dealer network has been prompted by growing demand for Highfield’s RIBs ranging from 6.5- to 28-feet, resulting in record U.S. sales for the first half of 2020. “Highfield USA’s sales for the first and second quarter of 2020 saw a 9 percent increase over the same period in 2019,” said Tom Watson, general manager. “Last year, Highfield made a significant investment ...

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