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Tag Archives: Sales

Grady-White honors MarineMax Pensacola as worldwide sales leader

Grady-White recently announced MarineMax Pensacola as the dealer with top sales worldwide and recipient of the Gold Anchor Sales Award for model year 2019.  "We are extremely honored to receive the Gold Anchor Sales Award from Grady-White Boats," said Aaron Kramer, MarineMax Pensacola general manager. "The team is dedicated to our customers in every way. It's excellent to see proof that our customers feel ...

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Q&A with Bruce Van Wagoner of Wells Fargo

By David Gee Bruce Van Wagoner is President of the marine group for Wells Fargo CDF, and I recently had the chance to speak with him about the state of the recreational boating industry from his perspective. David: About half of the dealers we surveyed for the Boating Industry Market Data Book experienced an increase in revenue and profits YoY ...

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13 no-sale signals: Why customers won’t buy from you

Salespeople are always alert for “buying signals,” those indications that the customer is ready to say yes. When this happens, the savvy salesperson knows it’s time to stop talking and ask for the order. But salespeople often miss the warning signs that all is not well. Mostly unspoken, these are the “no sale signals” customers send when they’re dissatisfied with ...

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Why prospecting fails and what to do about it

Prospecting is arguably the No. 1 hot topic in sales. In spite of all the seminars, podcasts, training programs, books, and pressure from managers, most salespeople are prospecting excuse experts. Even when cajoled, pushed, and incentivized, salespeople have a tough time getting their prospecting engine to run on one cylinder — at most. Why is there so much resistance to ...

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Using data to improve your sales and marketing

Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a similar answer. Whether it be dealers, manufacturers, marinas or others that touch the water, all too often the answer is some variation on “We talk to our customers” or “We’re on the lake every weekend.” While certainly important, anecdotal evidence ...

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Sales in a world of everything digital

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

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7 ‘must-dos’ this fall for a spectacular 2017

Wow, another busy summer selling season in the books. I trust it was a good one for you and yet know that 2017 can be even better … if you’re willing to do the work. One major issue dealers share with me is they just don’t get the important work done in the offseason because it is just too darn ...

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23 ways to improve your sales performance

Too many salespeople either fail completely or never really succeed because they think that selling is about them. It isn’t. It’s about customers—and customers only. Here are 23 ways to improve your sales performance by getting better focused on customers: Look for the demons and dreams. In other words, be alert to a customer’s hopes and fears—what they want to ...

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From the Archives: 18 solutions to boost sales

For most dealers, the market continues to be strong, but that doesn't mean it can't get better. After all, who can't use more sales? This article, originally published in 2014, offers 18 dealer-proven ways to boost sales. We gathered information from dealers across North America about how they’re increasing sales of boats, engines and more. We’ve organized the tips by ...

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