Sales
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Blog Spotlight
Saying goodbye to old ways in the new year
Dealers are challenged to refine their processes and follow-up practices to boost sales and build lasting customer loyalty.
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Blog Spotlight
Here’s the remedy to revive sagging sales
By Mark Overbye My inbox has an email I’d rather not reread. Those lurking numbers sting my eyes. Pesky statistics…
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Top News
Rightboat appoints marketing VP, GM in North America
Rightboat, an online boat sales marketplace, has appointed Josie Tucci as Vice President of Marketing and General Manager of its…
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Top News
Imtra expands marine sales team
Imtra recently announced the hiring of two new salesmen, Wright Anderson and Brexon Nichols, who have both joined the company’s…
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Top News
NPA to host live auctions in Atlanta
National Powersport Auctions (NPA) recently announced a second live auction every month at the NPA Atlanta facility, which kicks off…
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Top News
Lippert announces strategic promotions within sales team
Lippert Components, Inc. (Lippert) recently announced the promotion of two key leaders. Jason Hamood has been named Director of Fiberglass…
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News
MarineMax launches Superyacht Division
MarineMax recently announced an important change within the MarineMax Group of companies, with the creation of a new “Superyacht Division”…
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Blogs
Are you now selling harder? There’s a better way
By Mark Overbye Challenging times call for introspection. When Paul McCartney was in a tough spot, he wrote these prophetic…
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Blogs
How to become the best choice, especially in turbulent markets
By Mark Overbye I’d like to catch the culprit dripping corrosive venom on my confidence at 3am. I’m trying to…
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Blog Spotlight
How to create successful listings that generate sales
By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s…
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Manufacturers
YANMAR adds to sales and marketing teams
YANMAR Marine International has announced the appointment of two new managers to strengthen its global sales and marketing departments at…
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Columns
Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
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Columns
How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
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News
NMMA: New powerboat sales normalizing
The NMMA reports new powerboat sales through Q1 2022 are showing signs of normalizing following two years of historic growth. In the…
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August/September 2021
A few random thoughts as fall approaches
By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back…
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Columns
Focus on fundamentals and proven technology for 2021
By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to…
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August/September 2020
It’s been a record year, now what?
By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially…
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Dealers
Highfield Boats reports record sales, names new dealers
Highfield Boats, manufacturer of aluminum RIBS and tenders, recently announced the appointment of four new dealer representatives serving boaters in South Carolina, Georgia,Kentucky, and Alaska. The builder…
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Columns
Improve sales with attitude
By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations.…
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Columns
Do you have a sales prevention department?
By Matt Sellhorst The other day I was researching some Facebook boating groups to keep up to date with the…
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