Tag Archives: Sales & Marketing

My favorite leverage points in sales and marketing

By Matt Sellhorst What is one thing we all need more of in this industry? Time (though I would also take skilled labor and technicians too, but that’s another article). There just isn’t enough time to do all the things that need to get done at the dealership. The staffing is forever tight. Everyone is doing multiple jobs.You know the ...

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A few random thoughts as fall approaches

By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back to more “normal routines.” Hopefully we are getting back to a more normal life all the way around, because these past 18 months I know I’ve felt out of sorts at times. Maybe you can relate, if you’ve had the ...

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It’s been a record year, now what?

By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially considering the state of the world, upcoming presidential election and overall uncertainty. It’s great to celebrate, then, ask what’s next? Virtually every dealer has added new clients and generated a ton of new leads. So, in addition to the huge ...

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Using data to improve your sales and marketing

Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a similar answer. Whether it be dealers, manufacturers, marinas or others that touch the water, all too often the answer is some variation on “We talk to our customers” or “We’re on the lake every weekend.” While certainly important, anecdotal evidence ...

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Brand building vs. results marketing

Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my book, “Marine Marketing Strategies,” I give the example of “brand building” versus what I call “results marketing.” The goal of traditional, image or brand building ads is to “get your name out there” and be “top of mind.” The idea ...

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Answering the phone is a marketing function

Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to get people to pick up the phone. When I read that, I thought of my favorite Vietnamese restaurant. Whenever I order carryout, it’s the exact same rapid-fire response, “Quang!” The immediacy of the cashier is made clear by their frantic ...

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22 Reasons Why Salespeople Don’t Make More Sales

There are a few star performers in sales. The other 99% fall on a continuum from very good to poor. While this isn’t news to anyone, the common approach is to hold up the 1% as models for everyone else. “Strive to be a star,” they’re told. While that may motivate a few, it doesn’t help the vast majority of ...

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Why you are losing sales in today’s boat sales world

We were talking about the components to a 24/7 Selling Machine when I ended last time (with the Shock & Awe Package and Boat Buyer’s Guide). Today, I have a lot of valuable info to cover, so let’s jump right in. Here are the major components of a 24/7 Selling Machine: Shock & Awe Package Boat Buyer’s Guide Auto-responder system ...

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