Tag Archives: Sales Column

By Matt Sellhorst Have your sales become more transactional in the past several years? For many dealers that has become the norm with the flood of demand, the trickle of supply and limited time to get boats delivered.  Maybe you’ve had a few more disgruntled clients because of delays in major unit delivery. Maybe you’ve had a few service clients ...

By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations. A man who was traveling came upon a farmer working in his field. The man asked him what the people in the next village were like. The man responded, “They were kind, friendly, generous, great people.” “You’ll find the people ...