sales and marketing
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Refocusing on relationships
By Matt Sellhorst Have your sales become more transactional in the past several years? For many dealers that has become…
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Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
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How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
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Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
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Inventory is low, low, low…Now what?
By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for…
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How to start planning for 2022 and beyond?
By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days…
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Focus on fundamentals and proven technology for 2021
By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to…
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Improve sales with attitude
By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations.…
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Practical and profitable 2018 marketing plans
One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not…
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Matt Sellhorst offering free copies of new book
Matt Sellhorst, the CEO of Boat Dealer Profits and creator of the SPLASH System, recently released his second book, “Boat…
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Sales pitches that don’t sell
Sales pitches are shortcuts that save time and don’t require thinking. They’re the stock-in-trade of salespeople, rolling off the tongue…
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Have you earned the right to win the sale?
In previous issues we’ve talked about the process your boat buyers go through, called the “Educational Spectrum,” and how you…
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Skyrocket your boat show ROI
If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting…
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Why you are losing boat sales and discounting unnecessarily
Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the…
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