sales and marketing
-
Columns
Refocusing on relationships
By Matt Sellhorst Have your sales become more transactional in the past several years? For many dealers that has become…
Read More » -
Columns
Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
Read More » -
Columns
How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
Read More » -
Columns
Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
Read More » -
Columns
Inventory is low, low, low…Now what?
By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for…
Read More » -
Columns
How to start planning for 2022 and beyond?
By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days…
Read More » -
Columns
Focus on fundamentals and proven technology for 2021
By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to…
Read More » -
Columns
Improve sales with attitude
By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations.…
Read More » -
Columns
Practical and profitable 2018 marketing plans
One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not…
Read More » -
Matt Sellhorst offering free copies of new book
Matt Sellhorst, the CEO of Boat Dealer Profits and creator of the SPLASH System, recently released his second book, “Boat…
Read More »
