Tag Archives: sales and marketing

Refocusing on relationships

By Matt Sellhorst Have your sales become more transactional in the past several years? For many dealers that has become the norm with the flood of demand, the trickle of supply and limited time to get boats delivered.  Maybe you’ve had a few more disgruntled clients because of delays in major unit delivery. Maybe you’ve had a few service clients ...

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Making the most of your online dealership profile

By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat? What do they do after talking to your salesperson or seeing a boat listing from your dealership? The answer: they google “Boat Dealers Near Me” or the name of your dealership. What will your potential future clients find when they ...

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How will you handle a slow down in demand?

By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or “Your Style of Boats for Sale.” This can be an outstanding tool for seeing demand trends in the industry and it’s obviously slowing. We knew this would happen, the question is, how will you and your team respond? With this ...

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Are you delivering top-notch customer service?

By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your service department is busier than ever, even if some parts and materials are harder to come by. The question is, are you doing an outstanding job taking care of your clients across the entire dealership to ensure they continue as ...

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Inventory is low, low, low…Now what?

By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for a 22- to 24-foot tri-toon with 150hp in a few of the mid-price range brands in the Midwest. As you can imagine, his search was coming up empty in an effort to get on the water this summer. A particular ...

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How to start planning for 2022 and beyond?

By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days of Amazon, founder Jeff Bezos shared the following when talking about how he plans the direction for the company who at the time was focused on book sales (remember those days?):  I very frequently get the question: “What’s going to ...

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Focus on fundamentals and proven technology for 2021

By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to focus on the fundamentals and utilize proven technology for a successful 2021. Here are seven fundamentals to focus on during this off-season: Improve interview portion of the sales process One of the most overlooked and most impactful portions of the ...

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Improve sales with attitude

By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations. A man who was traveling came upon a farmer working in his field. The man asked him what the people in the next village were like. The man responded, “They were kind, friendly, generous, great people.” “You’ll find the people ...

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Practical and profitable 2018 marketing plans

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

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Matt Sellhorst offering free copies of new book

Matt Sellhorst, the CEO of Boat Dealer Profits and creator of the SPLASH System, recently released his second book, “Boat Dealer Profits; How the SPLASH System can help you sell more boats, make more money and have more fun!” specifically for boat dealership owners and managers. The book is available at Barnes & Noble and Amazon for $19.95; however, for ...

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