Tag Archives: sales and marketing techniques

Are you appealing to the “right” brain with your sales and marketing?

David Gee Boating Industry

By David Gee Our audiences today are time starved and in control as never before, and we must work smarter to reach them, whatever it is we are “selling.” And bombarding them with large amounts of infill and information is not the path to move, persuade, convince – and sell. Research in neuroscience tells us that reasons lead to conclusions, while emotions lead to ...

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