Tag Archives: Recreational Boating & Fishing Foundation

RBFF to host webinar on effective outreach to Hispanic community

The Recreational Boating & Fishing Foundation has announced it will be hosting a webinar, Effective Outreach to the Hispanic Community, on Thursday, Apr. 20 at 3 p.m. EST. “Think you don’t need to market to the Hispanic audience? Think again. Changing demographics throughout the country bring a great opportunity for the fishing and boating communities to engage with Hispanics,” said ...

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Saltwater fishing grows on strength of technological innovation, forward-thinking designs

America’s growing love affair with saltwater fishing boats continues to blossom, as more and more consumers take the plunge and purchase a new fiberglass center console, dual console, walkaround or convertible. Fueled by innovative features, substantially improved fuel economy and overall ease of maintenance, the saltwater fishing category remains one of the brightest stars in the recreational boating constellation, continuing ...

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RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. “A stable and engaged base of boaters is essential to the future of our industry,” says RBFF President and CEO Frank Peterson. “Fishing ...

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RBFF releases first-time buyers retention email campaign toolkit

The Recreational Boating & Fishing Foundation on Thursday announced the release of its First-Time Buyers Retention Email Campaign Toolkit for state agencies. This toolkit includes email communication strategies and resources that have been proven effective in retaining new anglers. “If the majority of individuals who tried fishing stuck with it, we’d be well on our way to reaching our 60 ...

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RBFF and AREA release Angler R3 Recommendations

The Recreational Boating & Fishing Foundation (RBFF) and the Aquatic Resources Education Association (AREA) announced the release of the Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts. This document is a product of the two-year partnership between AREA and RBFF to develop guidelines for increasing the effectiveness of angler R3 efforts nationally. “These actionable R3 ...

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Bass Pro Shops donates $50,000 to George H.W. Bush Vamos A Pescar Education Fund

The Recreational Boating & Fishing Foundation (RBFF) announced Thursday that Bass Pro Shops is continuing its support of the George H.W. Bush Vamos A Pescar Education Fund with a $50,000 donation. This donation will help to increase awareness of, and participation in, fishing, boating and conservation activities through grassroots educational programs and on-the-water activities held in high-density Hispanic communities. “It’s ...

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