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Tag Archives: Recreational Boating and Leadership Council

RBLC task force launches new media awareness campaign

Following last fall's launch of its education training module, “Proven Strategies for Engaging New Markets,” the Recreational Boating Leadership Council’s New Market Task Force released a free package of new trade advertisements designed to invite and drive access to the official training webinar, collateral and video content that will be available to all businesses in the marine industry. The 45-minute ...

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American Boating Congress 2017

This week many of our industry’s leaders gathered in Washington, DC for the 2017 American Boating Congress. This is always an interesting week as our industry works together to understand, discuss and take action on key issues. My ABC week began in a meeting of the Recreational Boating Leadership Council. Led by the very capable Matt Gruhn, our council is ...

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New Markets Task Force brings educational module to industry

The Recreational Boating and Leadership Council New Markets Task Force spent 2016 working on an educational training module for the industry, and its first presentations so far have been well received. The 45-minute module includes the latest statistics on the Hispanic, African American and Asian markets in the U.S., as well as original best practice case study videos featuring five ...

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Marine Marketers of America to premiere New Markets educational module at FLIBS

Marine Marketers of America will host its bi-annual general membership luncheon on Thursday, Nov, 3 from 12 – 1:30 p.m. during the Ft. Lauderdale International Boat Show, featuring special keynote presenter Thom Dammrich of the NMMA who will present the new industry educational training module, “Proven Strategies for Engaging New Markets.” The presentation, produced by the Recreational Boating Leadership Council’s ...

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Local youth boating initiatives get kids on the water

As the average age of new boat buyers continues to rise, the industry needs to focus efforts on bringing young people into the boating lifestyle. Most people in the industry agree the best way to encourage an adult to buy a boat in her or her lifetime is to give them a positive experience on the water as a child. ...

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RBLC New Markets Task Force announces educational plans

On Monday during the American Boating Congress biannual meeting of the Recreational Boating Leadership Council, the New Markets Task Force announced final plans for its new industry-wide multicultural educational training module, including the selection of featured industry companies and a video production firm. The forthcoming 45-minute multimedia training module is projected for a Fall 2016 debut, in time for the ...

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RBLC New Markets Task Force launches educational initiative

Venice, Fla. – The New Markets Task Force of the Recreational Boating and Leadership Council is underway on a major industry educational initiative for 2016. The task force plans to produce a 45-minute industry training module which will incorporate a mix of updated new data and content including video segments featuring best practices by marine retailers and other businesses who ...

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Building bridges and boaters: How to engage new markets

Last week, Boating Industry shared part one of the insights from the VIP Influencers Group, newly organized by the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force), about understanding new markets for the boating industry to reach. This week, the VIP Influencers Group offers its best practices on how to best engage these markets. Building relationships with the community ...

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Building bridges and boaters: Understanding new markets

In order for the boating industry to sustain the growth it is poised to experience in 2015, new markets will need to be reached and new boaters will need to be created. Last year, the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force) held its first official group meeting during the Miami International ...

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