Tag Archives: Recreational Boating and Fishing Foundation

RBFF introduces improved TakeMeFishing.org

The Recreational Boating & Fishing Foundation has launched a new and improved TakeMeFishing.org with an all-new look and streamlined content to inspire Americans to enjoy a day on the water fishing and boating. Designed to act as a mentor, guide and tool that breaks down initial barriers to getting people involved in fishing and boating, the new TakeMeFishing.org is geared ...

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RBFF touts success of state grants program

The Recreational Boating & Fishing Foundation announced Wednesday the results of its new State Innovative R3 Program Grants. In June 2015, RBFF awarded a total of nearly $75,000 to three state agencies to help them develop and implement new angler and boater recruitment, retention and reactivation programs. All programs focused on increasing fishing license purchases and/or boat registrations in innovative ...

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RBFF: Awareness of ‘Take Me Fishing’ campaign at all-time high

A new study released by the Recreational Boating & Fishing Foundation (RBFF) reveals that awareness of its Take Me Fishing brand logo is higher than ever, with recall up to 52 percent from 43 percent a year ago. Brand awareness among lapsed anglers took the greatest leap, increasing in one year from 10 percent to 40 percent, with brand awareness ...

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RBFF motivates states to engage customers through R3 activities

The Recreational Boating & Fishing Foundation's (RBFF) 2015 State Marketing Workshop - Collaborate, Relate and Innovate to Redefine the Customer Experience - was held December 8 - 10 in Dallas, Texas, hosting a record-breaking 128 people representing 49 state agencies, RBFF and its partners and sponsors. Presenters from RBFF, state agencies and industry organizations discussed angler and boater recruitment, retention ...

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Weekly 5: New Jersey passes boat tax cut

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. New Jersey passes boat tax cut It could soon be cheaper to buy a boat in New Jersey, with the state Assembly and Senate voting to cut the ...

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New report shows U.S. fishing participation rate holding steady

Forty-six million Americans, or 15.8 percent of the U.S. population ages six and older, participated in fishing last year according to the 2015 Special Report on Fishing released today by the Recreational Boating & Fishing Foundation (RBFF) at the International Convention of Allied Sportfishing Trades show (ICAST) in Orlando, Fla. Produced in partnership with the Outdoor Foundation, the report details ...

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“Ladies, Let’s Go Fishing!” announces partnerships with NMMA and RBFF

The highly acclaimed "Ladies, Let's Go Fishing!" educational series announces partnerships with the National Marine Manufacturer's Association (NMMA), Discover Boating, Miami International Boat Show, Recreational Boating and Fishing Foundation (RBFF) and Take Me Fishing. The relationship will serve to further efforts to encourage the female sector to participate in fishing and boating through educational programming. "We're excited to partner with ...

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