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Tag Archives: Reaching New Markets

Digital gap among Latino adults narrows

According to a recent study by the Pew Research Center, a long-standing digital divide in internet use between Latino and white adults is now at its narrowest point since 2009. The share of Latino adults who report using the internet increased 20 percentage points, up from 64 percent to 84 percent in 2015. Over the same period, internet use grew ...

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Everyone’s effort to engage Hispanic boaters

The Recreational Boating and Fishing Foundation hosted a webinar on Monday, March 28 on “Reaching the Hispanic Community.” The webinar talked in detail about the demographic realities in the U.S., best practices for reaching this community and anecdotal evidence of its potential, based on the existing campaigns of organizations such as the South Carolina Department of Natural Resources and Freedom ...

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RBLC New Markets Task Force launches educational initiative

Venice, Fla. – The New Markets Task Force of the Recreational Boating and Leadership Council is underway on a major industry educational initiative for 2016. The task force plans to produce a 45-minute industry training module which will incorporate a mix of updated new data and content including video segments featuring best practices by marine retailers and other businesses who ...

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Fit boating into Millennials’ financial framework

In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul Bermudez, Lou Sandoval and Rob Youker finished their presentations. Unfortunately, as always seems to be the case with these discussions, we ran out of time to address every question and comment. However, one comment caught my eye just before we ...

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