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Tag Archives: RBLC

RBLC task force launches new media awareness campaign

Following last fall's launch of its education training module, “Proven Strategies for Engaging New Markets,” the Recreational Boating Leadership Council’s New Market Task Force released a free package of new trade advertisements designed to invite and drive access to the official training webinar, collateral and video content that will be available to all businesses in the marine industry. The 45-minute ...

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American Boating Congress 2017

This week many of our industry’s leaders gathered in Washington, DC for the 2017 American Boating Congress. This is always an interesting week as our industry works together to understand, discuss and take action on key issues. My ABC week began in a meeting of the Recreational Boating Leadership Council. Led by the very capable Matt Gruhn, our council is ...

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New Markets Task Force brings educational module to industry

The Recreational Boating and Leadership Council New Markets Task Force spent 2016 working on an educational training module for the industry, and its first presentations so far have been well received. The 45-minute module includes the latest statistics on the Hispanic, African American and Asian markets in the U.S., as well as original best practice case study videos featuring five ...

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Marine Marketers of America to premiere New Markets educational module at FLIBS

Marine Marketers of America will host its bi-annual general membership luncheon on Thursday, Nov, 3 from 12 – 1:30 p.m. during the Ft. Lauderdale International Boat Show, featuring special keynote presenter Thom Dammrich of the NMMA who will present the new industry educational training module, “Proven Strategies for Engaging New Markets.” The presentation, produced by the Recreational Boating Leadership Council’s ...

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RBLC New Markets Task Force announces educational plans

On Monday during the American Boating Congress biannual meeting of the Recreational Boating Leadership Council, the New Markets Task Force announced final plans for its new industry-wide multicultural educational training module, including the selection of featured industry companies and a video production firm. The forthcoming 45-minute multimedia training module is projected for a Fall 2016 debut, in time for the ...

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