Tag Archives: RBFF

RBLC New Markets Task Force announces educational plans

On Monday during the American Boating Congress biannual meeting of the Recreational Boating Leadership Council, the New Markets Task Force announced final plans for its new industry-wide multicultural educational training module, including the selection of featured industry companies and a video production firm. The forthcoming 45-minute multimedia training module is projected for a Fall 2016 debut, in time for the ...

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RBFF presents first George H.W. Bush Vamos A Pescar education fund grants

Recreational Boating and Fishing Foundation (RBFF) and the George H.W. Bush Vamos a Pescar Education Fund announced the very first grant donations to organizations bringing conservation, education, fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, Texas. The George H.W. Bush Vamos ...

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Everyone’s effort to engage Hispanic boaters

The Recreational Boating and Fishing Foundation hosted a webinar on Monday, March 28 on “Reaching the Hispanic Community.” The webinar talked in detail about the demographic realities in the U.S., best practices for reaching this community and anecdotal evidence of its potential, based on the existing campaigns of organizations such as the South Carolina Department of Natural Resources and Freedom ...

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Take Me Fishing-Disney advertising increases awareness

Since 2013, the Recreational Boating & Fishing Foundation (RBFF) has been working with Walt Disney World Resort and Disney Media to increase participation in boating and fishing through various digital properties and on-resort branding. A research study completed by Research Now for RBFF shows that the effort is connecting. According to the study, exposure to Take Me Fishing-Disney advertising increases ...

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Fish & Wildlife Foundation introduces RBFF as new conservation partner to Florida

ALEXANDRIA, VA – The Fish & Wildlife Foundation of Florida today announced the Recreational Boating & Fishing Foundation (RBFF) as a new conservation partner, helping to bring national attention to the importance of fishing licenses and their connection to conservation, and connecting youth and families with fishing and boating opportunities to create future lifetime participants. "Florida is doing important work ...

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Critical RBFF Boat Registration Marketing Program gets boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $1.6 million in revenue for state agencies. “Not only does this program lead to more revenue for ...

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Critical RBFF Boat Registration Marketing Program continues to get boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $1.6 million in revenue for state agencies. "Not only does this program lead to more revenue for ...

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RBFF and the Boy Scouts of America partner to improve fishing experiences

ALEXANDRIA, Va. – Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson and BSA’s Fishing Committee Chairman Ben Jelsema signed a partnership agreement at the recent ICAST trade show to support Boy Scout fishing through its BSA Certified Angling Instructor program. The BSA Certified Angling Instructor program transforms BSA fishing advocates into more effective trained instructors across the ...

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RBFF announces partnership to drive angler recruitment and retention

The Recreational Boating & Fishing Foundation and the Aquatic Resources Education Association  today announced a new partnership to develop angler recruitment, retention and reactivation (R3) guidelines. The partnership will provide the framework for industrywide angler recruitment, retention and reactivation programs. The guidelines will incorporate current R3 strategies developed by the Wildlife Management Institute, and will build upon the foundation provided ...

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New RBFF Fly Fishing Mystery Shopper Study provides insights for retailers

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing retailers in certain areas and also identifies opportunities for improvement. The Retail Customer Experience Assessment: ...

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